Biggest Bank ordered to replace its logo To differentiate itself from the Ministry

ACLEDA Bank, Cambodia’s largest bank in terms of assets, will have to shell out millions in the next three weeks to comply with a Council of Ministers decision last Friday that the private financial institution must redesign and replace its logo on all company materials and products to differentiate itself from the Ministry of Economy and Finance, a senior bank executive said yesterday.

Acleda Bank CEO In Channy said the bank would shelve the mythological golden bird insignia it has used since 2003 when it became a commercial bank for a watered-down logo comprised purely of English and Khmer script.

He said his bank would comply with the government’s demands, which includes dropping the logo on all of its 259 locations in Cambodia, 41 branches in Laos and one in Myanmar. It will also change the logo on an additional 353 billboards across the region and all 1.7 million bank cards that the financial institution has issued.

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-- © Copyright Phenom Pen Post 20/02

 

-- © Copyright Phenom Pen Post 20/02