Beer tops advertising Cambodian budgets

Beer advertising is one of the fastest growing advertising segments in the Kingdom, though just as people often struggle to keep track of how many beers they have put away, the amount that local breweries and distributors actually spend on media placements is subject to widely varying estimates.

According to Indochina Research, the advertising budget of Cambodian beer companies saw double-digit growth last year. The regional market research firm estimates that spending on beer television and print advertisements grew by 19 percent last year to top $3.3 million.

Xavier Depouilly, general manager for Vietnam and Cambodian market research operations at Indochina Research, said that while the figure does not include advertising for concerts and sporting events – which admittedly accounts for the lion’s share of beer promotional activities – it provides a rough idea of just how much the beer companies are sinking into advertising their respective brews.

read more http://www.phnompenhpost.com/business/beer-tops-advertising-budgets

 

-- © Copyright Phenom Pen Post 20/03