It is not "begging" to establish a GoFundMe page. Nor -- contrary to what people here seem to assume - is it primarily aimed at strangers.
In a situation like this, close friends, coworkers and extended family often want to contribute. GoFundMe and similar sites offer a convenient service for making and receiving multiple donations from many people without the family having to coordinate it all at a time when they are already busy. It is the most practical solution, and except for the misanthropes on AN, most people understand this.
Certainly does not imply empty pickets. Just a large sudden misfortune & expense, and people who want to contribute.