I agree although plane crashes tend to have a short-term impact. IMHO there has been too much nepotism, cronyism and bad management over the years that ran them in the ground. They were slow in upgrading their aircraft to fight the growing competition from the ME airlines and were always uncompetitive on price. I've flown First a few times recently and the service has got better but it's not a patch on Emirates, Etihad and Qatar. As for their website, it's a mess trying to navigate.