No it hasn't, some would prefer to forget how it all came about.
The Vietnam War gave birth to Pattaya as it is today, and the associated problems.
"As the Vietnam War raged on during the late 1960s and early 1970s, hundreds of American GIs were airlifted into U-Tapao air base on a daily basis for their R&R. Nearly all of these soldiers headed straight to Pattaya, where a boom town of partying, prostitution and escapism developed. Coming right out of a war zone, one can only imagine the state of mind these soldiers were in when they arrived in Pattaya. Fighting an intense physical and psychological guerilla war in Vietnam created a genuine need for total escapism.
To fulfill these soldiers’ needs, an entire resort and entertainment industry emerged from the humble foundations of a fishing village. Thais from all over the country, but especially from Issan, moved to Pattaya to work in this booming and indulgent atmosphere. In the early days, a hotel room cost about 50 cents and a lady companion not much more. The GIs spent their earnings freely and the Thais happily raked them in."
https://web.archive.org/web/20150724115246/http://www.1stoppattaya.com/articles/sattahip_gis/