It does sound similar, but the key difference here would be the lack of rice-hoarding and attempted (and failed) global rice price manipulation. Also, without the pledge/hoarding, there is less chance of the smuggling of low quality rice from abroad, mismanagement of storage leading to most of the rice going bad, many farmers not even getting the money promised to them, and the whole thing still being an issue ten years later.
So, if your question is really "Wait! Aren't they just doing the same thing that Thaksin did through his proxy sister?", the answer would be: no.