Seems Imm are now specifically saying monetising social media is work and thus require a wok permit If Pattaya News is reporting/interpreting correctly.
'The Royal Thailand Immigration has warned foreigners who are doing online content in Thailand that they might face legal action if they do content that is not real and could hurt the positive Thailand tourism image. They also reminded foreign nationals that although producing content or filming Livestreams, etc., Was not illegal in public places by itself, monetizing the product or selling things online without a work permit was illegal for a foreign national.'