The 2 land entry rule has gone so he need not be concerned with that. If he makes the trip independently he may find he has to stay in Laos 1 or 2 nights, not the worst thing that could happen to you. Getting a tourist visa is not as easy as it was, now Laos is an e-visa country it is uncertain exactly how long he'd have to wait there for the visa. In any case he will get a 60 day exempt entry anyway which can also be extended so a tourist visa offers little added value.