During covid there has been a whole new set of travellers come of age.
These are people of the present not the past and they may well fancy a trip to Thailand.
500 baht is not going to influence their decision in the slightest, they are looking for the Thailand experience.
It is really sad that there are those who continually run Thailand down, usually people who must have long forgotten their first visit and the jaw dropping newness.
Tourists will still choose Thailand, despite the best efforts from those for whom it has apparently lost its allure.