I'm glad you posted this advertisement. It is by no means an isolated incident. It shows quite clearly how a country can commit a kind of national suicide.
Luckily, all the polls show that Canadians are ready to toss out of power the idiots who try to eliminate the idea of "merit", the only criterion that, a decade ago or more, used to guarantee that Canada was a country worth considering as a progressive and democratic place to live, no matter WHERE you stood on the political spectrum.