I'm sorry to interfere, but isn't this thread about Pattaya? Not Chiang Rai, Buriram and Kong Keng, but silly city of Pattaya?
I personally never witnessed anything worthy about "farangs in polo shirts". Except pretty nasty stories about extortion and "brown envelopes" for "assistance".
As many things in Thailand are just a bad copies so I guess this "fatso-cooperation" is pure misunderstanding of the whole (and probably noble) concept.
PS: Who knows, maybe in Kong Ken they can be a marvels for local communities - Thailand is a big very diverse country after all.