Exactly.
Starting a business in Thailand has some special challenges, learning new tax laws and the language etc but this is normal in international business.
If you have experience and capital etc why not start a business here.
I had to learn import and export rules in addition to taxation etc when I started a business here almost 20 years ago. But we have weathered floods, COVID problems lack of qualified staff (biggest personal challenge by far). And theft (not a bigger issue than elsewhere for us - and we have done well in court recovering stolen money).
I do have a big advantage a Thai wife that is my partner and learns quickly ...