Thailand must strengthen anti-corruption efforts, improve law enforcement and reform regulations to restore investor confidence and maintain its competitiveness, according to Joint Foreign Chambers of Commerce in Thailand (JFCCT) Chairwoman Vibeke Lyssand Leirvag. She said foreign investors closely assess a country’s anti-corruption record before making investment decisions, with concerns over transparency, regulatory uncertainty and inconsistent enforcement causing some existing and prospective investors to reconsider expanding or relocating operations in Thailand.
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Leirvag said Thailand continues to offer a strong business environment and remains an attractive destination for international companies. However, she warned that global businesses are required to follow international standards wherever they operate, leaving “no space for doing business in a different way”, adding that transparency and zero tolerance towards corruption are essential for long-term success.
The JFCCT represents 31 foreign chambers of commerce and around 8,000 companies operating in Thailand. Speaking on The Next Move programme, Leirvag said foreign direct investors consider predictable regulations, consistent implementation and respect for the rule of law to be just as important as investment incentives when selecting a destination.
Her comments come as Thailand remains near the bottom of global rankings in the Corruption Perceptions Index (CPI), placing 116th out of 180 countries in the latest assessment. She said that despite government efforts to promote investment through incentives and industrial policies, weaker governance indicators send a negative signal to international investors.
Leirvag also highlighted Thailand’s bid to join the Organisation for Economic Co-operation and Development (OECD), describing it as an opportunity to improve governance and align the country with international standards. She said discussions at OECD headquarters in Paris earlier this year showed Thailand scored about 78% for regulatory design but only 11% for implementation, indicating that enforcement remains the country’s biggest weakness.
She called for comprehensive regulatory reform, including updating outdated laws, removing unnecessary regulations and ensuring new legislation is practical for businesses. According to Leirvag, some regulations are introduced without sufficient consultation with the private sector, creating rules that are difficult or impossible to implement.
The Nation reported that she said closer cooperation between government and businesses would help develop practical, transparent regulations while strengthening investor confidence. Following a recent luncheon with Prime Minister Antin Charnvirakul, the JFCCT urged the government to establish a dedicated team to review existing legislation, accelerate regulatory reform and work closely with the private sector. Leirvag added that enforcement agencies should receive adequate training and resources, while businesses should also be informed about new legal requirements to improve compliance.
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Adapted by ASEAN Now Nation 7 July 2026