Thailand is set to launch the 1.621-billion-baht TH-AI Passport project, providing one year of professional-grade artificial intelligence access to five million citizens aged 15 and above. The initiative, administered by the Office of the National Digital Economy and Society Commission (ONDE), aims to boost AI adoption and digital skills across the country, but has already attracted scrutiny over its cost, procurement process and expected value for money.
Get today's headlines by email 
The scheme will aggregate 12 AI models developed in partnership with Google, Microsoft and OpenAI into a single platform. Eligible users will gain access to advanced AI tools alongside training courses under a “Learn to Earn” framework, with completion of upskilling programmes required before higher-tier AI capabilities can be unlocked. Registration is scheduled to open on 5 June.
The project comes as Thailand seeks to address a significant gap in AI adoption. According to the report Global AI Adoption in 2025: A Widening Digital Divide, Thailand’s AI usage rate stands at 10.7 per cent of the population, below the global average of 16.3 per cent and ranking 89th worldwide. Within Southeast Asia, Singapore leads with a 60.9 per cent adoption rate, followed by Vietnam at 23.5 per cent, Malaysia at 19.7 per cent, the Philippines at 18.3 per cent and Indonesia at 12.7 per cent.
Government officials argue the project will remove financial barriers to advanced AI use. While professional subscriptions to major AI platforms typically cost around US$19 to US$20 per month per service, the government says national-scale procurement has reduced the cost to an estimated 27 baht per user per month.
The initiative has drawn political attention. The opposition People’s Party has referred the project to anti-corruption agencies over procurement concerns. However, Minister Chaichanok Chidchob has denied any irregularities and confirmed that the programme will proceed as planned.
Supporters of the project say professional-grade AI can help businesses analyse markets, create marketing materials, generate visual content and improve productivity. Students, freelancers and early-career workers could also benefit from tools that assist with job applications, portfolio development and career planning.
The government views the programme as an investment in human capital rather than a simple software subsidy. Plans include roadshows across four regions, training activities and promotional campaigns aimed at encouraging registrations and participation.
The Nation reported that whether TH-AI Passport succeeds in narrowing Thailand’s digital divide will depend on how effectively users adopt the technology and apply it to generate economic value. The outcome of the project will become clearer once registrations begin and participation levels emerge in the months ahead.
Picture courtesy of The Nation
Join the discussion? 
Already a member? 
Adapted by ASEAN Now Nation 5 June 2026
Recommended Comments
Create an account or sign in to comment