Sports tourism flourishing in Phuket

Sports tourism flourishing in Phuket

According to research done by Infinity Communications & Consultants, a marketing communications agency in Thailand specialising in sporting events, an estimated 40 million Baht is spent during the week of the Phuket King’s Cup Regatta on food and drink alone.

By Tim Newton

By Paul Poole, Thailand’s sponsorship guru

Few places in Thailand host more sporting events than Phuket, and every year thousands of tourists – both local and foreign – head to the island to participate in or witness a sporting event.

Hardly a month goes by without a sporting event taking place on Phuket. Be it swimming, biking, running, golfing or sailing, the island is fast becoming one of the premier sports tourism destinations not only in Thailand but also in the wider region. With Thailand being ranked as the top MICE destination among Asean countries in 2016, Phuket is one of the top contributors to the industry, according to research by Thailand Convention & Exhibition Bureau and C9 Hotelworks Market Research.

One example of sporting events that have traditionally attracted large numbers of visitors to Phuket are the island’s many regattas and yachting events. Sailing has a long history in Thailand, and over the years the country has become one of the most active racing destinations in Asia, with events such as Phuket King’s Cup Regatta, Kata Rocks Superyacht Rendezvous and Cape Panwa Hotel Phuket Raceweek drawing sailors and spectators from near and afar every year.

Full story: https://www.phuketgazette.net/uncategorized/sports-tourism-flourishing-phuket

 

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