TAT targets 3.18 trillion Baht in tourism revenue for Thailand in 2020

[webfact]

TAT targets 3.18 trillion Baht in tourism revenue for Thailand in 2020

Citing favourable factors including the government’s 16 stimulus measures, its proactive marketing strategies and the country’s improved transportation infrastructure.

TAT Newsroom

 

 

Bangkok, 27 December, 2019 – The Tourism Authority of Thailand (TAT) is expecting 3.18 trillion Baht in overall tourism revenue for Thailand in 2020, or a 4% year-on-year increase. This includes 2.02 trillion Baht from international tourists (up 3%) and 1.16 trillion Baht from domestic tourists (up 5%).

 

The outlook for 2020 follows the overall tourism situation in 2019, which is estimated to generate 3.06 trillion Baht (4% increase over 2018), comprising 1.96 trillion Baht (up 4%) from 39.77 million international tourists (also up 4%) and 1.10 trillion Baht (up 3%) from 167 million domestic trips (up 1%). Thailand welcomed the 39 millionth tourist on 27 December, 2019.

 

“TAT’s target for 2020 is based on several favourable factors, ranging from the government’s stimulus measures, TAT’s focussed marketing strategies and promotions of emerging destinations, new air routes and the positive outlook of international tourists to Thailand from key source markets.”

Mr. Yuthasak Supasorn, TAT Governor

 

The Thai government has launched 16 tourism stimulus measures aimed at stimulating more inbound travel, including the opening of more VAT refund shops and counters, 24-hour cross-border tourism on the Thai-Malaysian and Thai-Lao borders during weekends and holidays, the e-visa service and exemption of the visa-on-arrival fee until 30 April, 2020, and the 50% discount on airport landing fees for international flights from 1 December, 2019, to 30 April, 2020, to name but a few.

 

Thailand is also seeing new air routes, including Hangzhou-Chiang Rai, Sendai-Bangkok, Munich-Phuket, and Doha-Chiang Mai. 

 

At the same time, some emerging Thai destinations have become more popular among international tourists and gained global recognition. Buri Ram ranked third on Airbnb’s list of 20 trending destinations to visit in 2020, while Sukhothai has been designated by UNESCO as a ‘Creative City of Crafts and Folk Art’.

 

Mr. Yuthasak said, “Leveraging these favourable factors and gearing up to mark the 60th anniversary in 2020, TAT is committed to making travel and tourism the kingdom’s most economically promising, environmentally sustainable, and culturally vibrant sector.”

 

TAT’s marketing strategies also include the launch of “The MICHELIN Guide Bangkok, Chiang Mai, Phuket & Phang Nga 2020.”

 

In 2020, TAT is seeing a positive outlook of international tourists to Thailand from several markets including the CLMV countries (Cambodia, Lao PDR., Myanmar, and Vietnam), Malaysia, the Philippines, Indonesia, South Korea, Taiwan, India, Spain, Eastern Europe, Israel and the US. The Chinese, Singaporean and Middle Eastern markets are showing signs of recovery.  Meanwhile, the Japanese, Hong Kong, European, Scandinavian, Australian and Latin American markets are expected to remain stable or show a slow growth.

 

Mr. Yuthasak said, “TAT is also preparing to overcome several challenges, including the effect from the China–US trade war, the rise in consumption tax in Japan, and Brexit. The strong Thai Baht, Tokyo 2020 Summer Olympics, World Expo 2020 Dubai and stimulus visa schemes from country competitors have also been taken into consideration when laying out our tourism marketing strategies.”

 

Source: https://www.tatnews.org/2019/12/tat-targets-3-18-trillion-baht-in-tourism-revenue-for-thailand-in-2020/

 

-- TAT NEWS 2019-12-30

[keith101]

Great Expectations to be continued into 2020 and beyond .

[madmitch]

There's absolutely no doubt, barring catastrophic circumstances, that the target will be reached as it is in effect unmeasurable!

[Stocky]

12 minutes ago, keith101 said:

Great Expectations to be continued into 2020 and beyond .

They have Khun Buzz Lightyear is in charge of statistics & projections.

 

 

 

..."To infinity and beyond!"

[nev]

More clickbait 55555

[Grumpy John]

In the real world the boffins couldn't come up with a formula for such precision accounting....but here in LOS.....   Ar TOT, always good for a laugh. 555

[Jessi]

Good to see that TAT are using their magic calculator again. Way to go TAT more B/S for those who wish to believe. ????

[Isaan sailor]

In you dreams, TAT.  Your wildest dreams...

[30la]

When will you stop dreaming about unattainable goals?
Start in small steps to regain the trust of your lost tourists!
Tell your boss Pipat to go on an inspection tour to the countries of tourism for excellence, Spain, France, Greece, Turkey, Italy and many others, he could learn a lot!

[AhFarangJa]

4 hours ago, webfact said:

Buri Ram ranked third on Airbnb’s list of 20 trending destinations to visit in 2020

I thought Airbnb was illegal in Thailand after a 2018 court ruling......

[Sydebolle]

They must be smoking seriously good weed down at the TAT. 

If they want to start doing the job then clean out those corrupt crooks everywhere from airport, taxis, venue operators with their two tier pricing; provide a service and get all those beneficiaries of tourism to start learning basic English, French, Chinese, Russian, Hindi, Urdu etc. 

And as these TAT idiots have proven to be absolute ignorant day dreamers of statistics and impossible forecasts, I suggest they go across the border to i.e. Burma/Myanmar because there they fully understood how to welcome, pamper and deal with quality tourists. Further South I could suggest Bali with equal qualities. Come back only once you understood basics. 

They managed to screwdriver-operate all those thick slices of real quality tourism, got rid of the alien farang from outer space (we actually do not like being called like that AT ALL), the Russians followed, then they scared the Zero-Dollar-Chinese away with sinking excursion boats in Phuket and the like and now they are targeting Indians and forecast an average spending of Bath 5'300; per day that is. 

In Thailand you get arrested for overstaying one day, they throw a Russian tourist into the slammer for feeding fish with fish food sold to her on an excursion boat in Phuket; the visa saga is second-to-none on Planet Earth while the police is ransacking tourists for passports not being on person when they shop downtown Sukhumvit and, to top if off, honestly believe that  GrabTaxi and AirBnB  can be kept out of their holy land?

If they want non-Thais to follow Thai rules then get them translated into professional English as a start.
Overhaul the medieval pure-face-show-off of i.e. not selling booze during Buddhist holidays - it is nothing but a local fart to enrich the Somchais at the police. Fellow Buddhist countries have never heard of anything like that, be it in Cambodia, Laos or Myanmar; it is pure subjugation of locals (who dont care and dont follow this ridiculous rule) and foreigners (who get fined and fingerpointed at).

Same is the smoking ban at the beach. While I find zoning a good idea, you cannot fine smokers for Baht 100'000; the sign on Jomtien "smoke cannot come here!" does need a lot of imagination to be understood. 

Not all is on TAT's plate but they are the country's interface between the tourism industry per se and Khon Thai! So they should advocate issues in the interest of sustainable quality tourism.

I mean - close that shack, sack all those clowns as there are too many clowns for not enough circuses - seriously. The ultimate price is paid by those who are not at fault and the writing has been on the wall for years!

 

For the time being they just please themselves with perks and juicy salaries. In i.e. Ubon Ratchathani town office you find outdated, dust-loaded catalogues and brochures but nobody who would speak understandable English! 

Lets look at this whole subject in a year from now, will we? We then shall be enlightened to yet another big fairy tale about how good everything is in the Land!