Thai fashion brand goes viral with chic ‘new normal’ look

By THE NATION

 

 

Thai fashion brand Issue is turning the virus crisis into an opportunity with stylish fresh designs for the “new normal” era of safety-consciousness.

 

The leading brand is also focusing more on e-retail, offering online customers special promotions and exclusive privileges.

 

The digital age and Covid-19 pandemic had combined to create a new normal of everyday life in which everyone is concerned about health and travel outside the house, said Pupawit Kritpolnara, Issue’s owner and creative director.

 

Yet, fashion is still in demand as a force that rejuvenates and refreshes our lives, he added.

 

"After the crisis is over, fashion business will recover since entrepreneurs have learned to adapt. … I believe that there is opportunity in the midst of crisis. We foresee opportunities to adjust and shift marketing strategies to focus on e-commerce, which is open and unlimited. This strategy will serve the growth of our brand and fulfil our business expansion plan sustainably in the digital era, " Pupawit said.

 

Among new Issue designs popular with online customers is the so-called Survival Cap, an embroidered bucket cap that melds fashion, art and technology and comes equipped with a UV plastic face shield to ward off Covid-19.

 

Also, Issue recently teamed up with Japan’s Wacoal (ISSUE x WACOAL) to launch a new collection of travel wear that doubles as chic pyjamas to suit the lifestyles of people staying at home to combat the virus outbreak.

 

Source: https://www.nationthailand.com/lifestyle/30388659

 

-- © Copyright The Nation Thailand 2020-05-28

 

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April 1st again?

We are heading for an Idiocracy !!! Lighting fast.

stop trying to push this *new normal* garbage. 

Has the world gone completely bonkers? 

14 hours ago, snoop1130 said:

equipped with a UV plastic face shield to ward off Covid-19

Can someone please explain how a face shield wards of Covid-19 ... surely the way the virus spreads would make it easy to creep under and around the sides of the shield ... or?

2 hours ago, rtco said:

Can someone please explain how a face shield wards of Covid-19 ... surely the way the virus spreads would make it easy to creep under and around the sides of the shield ... or?

Or even possibly abseiling up your leg, nothing can stop them. If you feel something pulling your leg it may very well be a group of them ????

Give em' a break, gotta' start somewhere.

 

 

42 minutes ago, phantomfiddler said:

If you feel something pulling your leg it may very well be a group of them ????

Nah I better not I'll get suspended again !!

Sticking an unfashionable $2 visor to a dated $3 hat ain't going viral. 

8 hours ago, brain150 said:

We are heading for an Idiocracy !!! Lighting fast.

Heading for?

How to look a complete idiot in a baseball hat with a piece of plastic attached, hmm, might get a few takers for this unfortunately.

I quite like those. Would be good to wear while using the Kärcher to avoid the splashes or other similar gardening work. 

 

Thais will probably use these as motocy helmets.

Edited May 29, 20206 yr by DrTuner

7 hours ago, rtco said:

Can someone please explain how a face shield wards of Covid-19 ... surely the way the virus spreads would make it easy to creep under and around the sides of the shield ... or?

Sneezing and coughing. It's very effective in blocking the droplets - you can see them on the inside after you spit 'em out. They wear them in hospital settings, too. Best coupled with a N95 mask.

face shield  keeps droplets inside and  shield  eyes.  plus not so easy to rub your face.  1 store here  has all employees wearing them. 

19 hours ago, tribalfusion001 said:

How to look a complete idiot in a baseball hat with a piece of plastic attached, hmm, might get a few takers for this unfortunately.

...and then wear it backwards for fashion?

On 5/29/2020 at 10:44 AM, phantomfiddler said:

Or even possibly abseiling up your leg, nothing can stop them. If you feel something pulling your leg it may very well be a group of them ????

Abseiling is sliding DOWN a rope.

So unless you are standing on you head ...

59 minutes ago, Elkski said:

face shield  keeps droplets inside and  shield  eyes.  plus not so easy to rub your face.  1 store here  has all employees wearing them. 

Why would this store do that?a. to protect customers and staff.

                                            b. to give customers the false sense of safety so they will come and buy

and swallow whatever it is your selling?

It's to target the youngest generation. When they grow up, they will teach their children to wear a mask and not make human contact. It's happening in schools around the world right now.

Oh my god,  Does it promote whitening ! Almost everything has to enhance whitening 

and Bird says you might survive CV but you'll never live down the embarrassment .. 

Is a ghost wearing the one on the left ..