KBANK & Carabao form JV to tap into rural financial market, marking 1st such move by energy drink maker

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By Enquistock

 

Carabao Group Plc (CBG), one of Thailand’s leading energy drink maker, and Kasikorn Bank Plc (KBANK), one of the leading financial service providers in Thailand, have announced that they are forming a joint venture to tap the financial services targeting the retail customers.

 

The move, the 1st such move by a financial institution to join hands with an energy drink maker in Thailand, is expected to tap the rural markets of Thailand, which is the forte of CBG and its owner’s privately held companies.

 

In a statement to the Stock Exchange of Thailand (SET), KBANK said that the investment in the joint venture would be to the tune of 15 billion Baht with the aim to target the retail customer of CBG.

 

Full story: https://www.thaienquirer.com/42007/kbank-carabao-form-jv-to-tap-into-rural-financial-market-marking-1st-such-move-by-energy-drink-maker/

 

-- © Copyright Thai Enquirer 2022-07-23

 

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[khunpeer]

wow, amazing how far Carabao slides away from it's original market. now it's just bizznizz and even better: money-bizz!

they became who they were protesting at in the early days... real pity!