Popular Post webfact 182527 Posted January 13 Popular Post Share Posted January 13 by Krajangwit Johjit BANGKOK (NNT) - The Tourism Authority of Thailand (TAT) has released its 2023 strategic direction, launching its "Visit Thailand Year 2023" campaign to attract more tourists and boost the country’s revenue to up to 2.38 trillion baht. Despite global uncertainties, TAT Governor Yuthasak Supasorn is confident that this campaign will help stimulate the tourism industry. The campaign, which was initially planned for 2021-2023, has been shifted to this year due to a number of problems in 2022. In an effort to build high-value and sustainable tourism, TAT plans to use strategies to stimulate tourism spending. Out of the 2.38 trillion baht, 65% is projected to come from the international market and 35% from the domestic market. TAT has outlined three directions for tourism supply development: experience-based tourism, enhancing safety and service standards, and building a smart tourism ecosystem. The agency has also asked the government to extend the 45-day stay for tourist visas until the end of 2023. According to TAT, the short-haul market, which accounted for 67.6% of 11.8 million foreign arrivals last year, is expected to be key to the tourism recovery. The agency will focus on two strategic markets: China and countries with the potential to have more than 1 million visitors, such as Malaysia, South Korea, and India. TAT is also planning to assist operators to increase chartered flights from secondary cities or regions that do not have direct flights to lure pent-up demand after the pandemic. Source: https://thainews.prd.go.th/en/news/detail/TCATG230113110654658 -- © Copyright NNT 2022-01-13 - Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here. Monthly car subscription with first-class insurance, 24x7 assistance and more in one price - click here to find out more! 4 Quote Link to post Share on other sites More sharing options...
Popular Post Mavideol 18494 Posted January 13 Popular Post Share Posted January 13 25 minutes ago, webfact said: TAT has outlined three directions for tourism supply development: experience-based tourism, enhancing safety and service standards, and building a smart tourism ecosystem. with the above BS and the way they treat/handle foreigners, I would say their "wishful thinking/hopping/expecting" will be difficult to achieve 3 3 Quote Link to post Share on other sites More sharing options...
Popular Post klauskunkel 26366 Posted January 13 Popular Post Share Posted January 13 TAT, the team with a plan: We plan to invent numbers that will stun the nation. Unlike previous numbers which were old numbers, these will be totally new numbers and never seen before, like: 27798 Trillion and 42. Enjoy. 2 1 1 Quote Link to post Share on other sites More sharing options...
worgeordie 60639 Posted January 13 Share Posted January 13 I hope they have a plan B ...just in case regards worgeordie 1 Quote Link to post Share on other sites More sharing options...
newnative 10039 Posted January 13 Share Posted January 13 Anybody else's eyes glaze over while reading TAT's plans? 1 1 Quote Link to post Share on other sites More sharing options...
Lucky Bones 2884 Posted January 13 Share Posted January 13 41 minutes ago, worgeordie said: I hope they have a plan B ...just in case regards worgeordie Plan B will be released on Monday. I believe it will be "2nd verse, same as the 1st"....etc🙃🙃 1 Quote Link to post Share on other sites More sharing options...
nigelforbes 4879 Posted January 13 Share Posted January 13 If I may just summarise the plan: We're going to ask government to extend the 45 day visa until the end of the year and hope that more Chinese tourists arrive. 1 1 Quote Link to post Share on other sites More sharing options...
Popular Post mikeymike100 3635 Posted January 13 Popular Post Share Posted January 13 "Out of the 2.38 trillion baht, 65% is projected to come from the international market and 35% from the domestic market" But, as ever, they don't give any details as to exactly how they will achieve these numbers? Just saying: "The agency will focus on two strategic markets: China and countries with the potential to have more than 1 million visitors, such as Malaysia, South Korea, and India. " Isn't a detailed plan is it? More wishful thinking which TAT are extremely good at? 3 Quote Link to post Share on other sites More sharing options...
nigelforbes 4879 Posted January 13 Share Posted January 13 3 minutes ago, mikeymike100 said: "Out of the 2.38 trillion baht, 65% is projected to come from the international market and 35% from the domestic market" But, as ever, they don't give any details as to exactly how they will achieve these numbers? Just saying: "The agency will focus on two strategic markets: China and countries with the potential to have more than 1 million visitors, such as Malaysia, South Korea, and India. " Isn't a detailed plan is it? More wishful thinking which TAT are extremely good at? I think the 35% and 65% relate to the percentages of domestic versus international tourists, (8% and 11%), weighted to reflect spend by each group (international tourists spending more per capita). 1 Quote Link to post Share on other sites More sharing options...
Phedba 2 Posted January 13 Share Posted January 13 (edited) 2 hours ago, worgeordie said: I hope they have a plan B ...just in case regards worgeordie Oh, they'll come up with something that will blow you away, no doubt. Edited January 13 by Phedba spelling 2 Quote Link to post Share on other sites More sharing options...
hotchilli 59335 Posted January 13 Share Posted January 13 16 hours ago, webfact said: The Tourism Authority of Thailand (TAT) has released its 2023 strategic direction, launching its "Visit Thailand Year 2023" campaign to attract more tourists and boost the country’s revenue to up to 2.38 trillion baht. Gouging? 1 Quote Link to post Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.