Social media pivotal in Moving Forward Party’s election victory, experts say

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Video clips of famous politicians on TikTok, Image courtesy of Bangkok Post

 

by Alex Morgan

The 2023 election results have highlighted the significant role social media played in the Moving Forward Party‘s victory, as digital agencies and communication experts emphasise the importance of appealing content and social media engagement.

 

It has become evident that social media is not just an alternative channel for election campaigns, but a mainstream media channel, reaching 85% of the population, with Thai citizens spending an average of eight hours daily on these platforms, according to Pawat Ruangdejworachai, CEO of creative digital agency Media Intelligence.

The Moving Forward Party’s popularity on social media translated into real votes, demonstrating the effectiveness of organic online trends driven by party supporters who shared and created content for their election campaigns. Pawat Ruangdejworachai stated, “For the first time, this approach was able to win over traditional election campaigners who spent money to buy votes in many areas. The election outcome in Bangkok and major cities reflected this result.”

 

In this election, the phrase “content is king” took on new significance, with clear and consistent communication of policies being crucial to gaining voter support. Social media served as a tool to connect with potential voters, and the winning party targeted specific user profiles with tailored language styles.

 

Full story: https://thethaiger.com/news/business/social-media-pivotal-in-moving-forward-partys-election-victory-experts-say

 

-- © Copyright Thaiger 2023-05-16

 

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[pegman]

8hrs a day on social media? No wonder I can never find someone to help me in the shops. They are all in the back catching up on the FaceBook.