Honor aims for top three spot in Thai smartphone market within three years

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Image courtesy of Bangkok Post

 

by Alex Morgan 

Chinese smartphone manufacturer Honor aims to secure a position among the top three brands in the Thai market within the next three years. To achieve this, the company plans to focus on heavy marketing investments and related activities.

 

Sutida Mongkolsuthree, CEO of Synnex (Thailand), the sole distributor of Honor mobile phones in Thailand, believes that the overall market share of Honor can be increased to 3-4% this year.

Over the past 10 months, Honor re-entered the Thai market, appointing Synnex as its sole distributor and service provider. The company has managed to gain a 5-7% market share in the mid-to high-priced smartphone segment, priced between 10,000 and 20,000 baht. However, Honor’s share of the overall smartphone market remains below 1%.

 

This week, Honor launched its flagship smartphone model, the Honor Magic5 Pro 5G, in Thailand. According to Mongkolsuthree, overall smartphone sales account for 40% of Synnex’s total revenue. She also noted that data from IT research firm IDC showed that Thailand’s smartphone market contracted 17% year-on-year in the first quarter.

 

Full story: https://thethaiger.com/news/business/honor-aims-for-top-three-spot-in-thai-smartphone-market-within-three-years

 

-- © Copyright Thaiger 2023-05-19

 

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