Pernod Ricard Liquor major inks deal to promote local rice wine

Pernod Ricard Cambodge, the Cambodian direct affiliate of French liquor major Pernod Ricard, has signed a Memorandum of Understanding with the Institute of Standards of Cambodia and the Ministry of Industry, Science, Technology and Innovation, to develop and regulate Cambodian rice spirit standards as well as promote ‘Sraa Sor’ as national pride.

The deal-signing event was held in the presence of Daren Omg, Managing Director of Pernod Ricard Cambodge and Soem Nara, Undersecretary at the Ministry of Industry, Science, Technology and Innovation. The Institute of Standards of Cambodia is the National Standards Body responsible for the preparation and publication of Cambodian Standards and Guidelines for products, commodities, materials, services, practices and operations.

A few months ago, Pernod Ricard Cambodge, announced the launch of its new Cambodian rice spirit brand ‘Sensota’. The name ‘Sensota’ is derived from the Khmer word ‘Sensot’, which means ‘pure’, and reflects the use of locally-sourced raw rice spirit produced by distillers in Takeo province, the company said. Rice wine, or Sraa, is one of Cambodia’s oldest homemade alcoholic drinks.

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