TAT Leverages Soft Power through Online Game

[webfact]

 

BANGKOK, Aug 7 (TNA) – The Tourism Authority of Thailand (TAT) has launched the campaign “The Hunt for Amazing Cultures” using an online game to connect players worldwide and showcase Thai soft power, culture, and beliefs.

 The aim is to engage Gen Z, Gen Alpha, and Digital Native groups, who represent promising future traveler groups and to transition players from the virtual world of gaming to real travellers to experience Thailand.

 

To achieve this goal, TAT has partnered with Yggdrazil Group, the developer of the popular game series “Home Sweet Home,” and Ogilvy (Thailand) to introduce “The Hunt for Amazing Cultures” campaign, running from June 1 to August 15.

 

Full story: https://tna.mcot.net/english-news-1218866

 

-- © Copyright Thai News Agency 2023-08-07

 

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[NoDisplayName]

Really, TAT?  Why is it always a "cunning plan"?

 

Now you're going out of your way to specifically target TikkyTokkers and Youtubers, knowing they'll come to livestream the experience for clicks, knowing they'll be creating the most insane and dangerous and annoying performance art for their followers to like and share?

 

This will end well.....

 

Thailand - Hub of Ininsured Gofundme Beggers

[hotchilli]

17 hours ago, webfact said:

The Tourism Authority of Thailand (TAT) has launched the campaign “The Hunt for Amazing Cultures” using an online game to connect players worldwide and showcase Thai soft power, culture, and beliefs.

TAT best non-job in the country.

[lamyai3]

Hope it's as successful as the the

Pokémon Go campaign was a few years back. 

[StayinThailand2much]

"Soft Power" again? How 'amazing'! Perhaps TAT staff should broaden their linguistic capabilities. Seeing the same words in most TAT announcements for years and years is really boring.