Lagardère Travel Retail and Monument Books open Discover Siem Reap store in Cambodia

CAMBODIA. Lagardère Travel Retail has extended its franchising agreement with Monument Books to introduce the ‘Discover’ gifts and souvenirs brand across its travel retail stores in Cambodia. The partnership comes to life with the opening of the first ‘Discover Siem Reap’ store in the Angkor Wildlife & Aquarium in Siem Reap.

Lagardère Travel Retail started its franchise partnership with Monument Books in 2017. Today, Monument Books manages three Relay stores under a franchise model in Phnom Penh & Siem Reap International Airports. Discover is a vibrant souvenir store concept with a flexible design that can be adapted to various regional environments, reflecting the local culture of each location. The concept is an experiential playground for travellers, with strong Sense of Place offering authentic, local, high-quality and affordable gifts and souvenirs. The Discover brand is present in 15 countries, including four via franchises, with over 50 stores.

Discover Siem Reap offers a range of Khmer craft gifts and souvenirs that are made in Cambodia. These include Krama scarves, stone carvings, ceramics and seasonal dried fruit among others. Standout products include the famous Kampot-terroir peppers, Cambodian cashew nut cookies, natural essential oils and herbal cosmetics.

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