The goal of 40 million international tourists and an ambitious revenue target of 3.5 trillion baht (US$ 98,348,390,000), as set by Prime Minister Srettha Thavisin, remains a tall order for this year, according to the Tourism and Sports Ministry. Still, the ministry has plans to attract longer stays and increased spending through a range of measures, including soft power products, safety measures, and various events.

 

Sudawan Wangsuphakijkosol, the Tourism and Sports Minister, stated that achieving the revenue target would necessitate 2.3 trillion baht (US$ 64,661,234,000) from 40 million international tourists and 1.2 trillion baht (US$ 33,722,280,000) from between 200 and 220 million domestic trips. The ministry’s focus will be on increasing the number of tourists as well as their expenditure and length of stay. This is planned to be achieved through events and festivals throughout the year, new tourism routes in second-tier provinces, and soft power products.

 

Despite the current climate in the Chinese market, the ministry aims to attract at least 8 million tourists from China this year, thereby generating over 320 billion baht (US$ 8,992,608,000) in revenue. As of January 14, over 186,424 Chinese tourists had arrived in Thailand, making it the top inbound market.

 

The minister also highlighted the ministry’s intentions to collaborate with relevant authorities to reassure international tourists of their safety in Thailand. Furthermore, tourism will be utilised as a tool to strengthen relationships between Southeast Asian countries. A meeting between regional tourism ministries is scheduled in Laos later this month, with discussions centred on enhancing transport connections by air, land, and waterways.

 

by Alex Morgan

Picture courtesy of Somchai Poomlard

 

Full story: The Thaiger 2024-01-18

 

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What a horrible prospect. Thailand is already too busy with half that number—which it isn’t as they count the same people repeatedly visiting as other people. Whatever happened to attracting quality not quantity? Say one thing, do the opposite. 

Just now, daveAustin said:

What a horrible prospect. Thailand is already too busy with half that number—which it isn’t as they count the same people repeatedly visiting as other people. Whatever happened to attracting quality not quantity? Say one thing, do the opposite. 

It is all about numbers, and less discerning tourists are easier to entice!

might as well finish the total destruction of this country. imagine in 15 years. 60 million tourists crammed into this country all sucking on that fresh life threatening pollution.

 

i suggest opening a beachfront hazmat suit rental business. 

They will manage.... surely after news as bikini bathing in Bangkok, passport checks on domestic flights, Alcohol ban for holidays and in daytime, RTP chasing foreigners to find something to fine them, ( vaping, no helmets, etc) and of course don't forget the air and sound pollution. No  hope no live.... but in Thailand they don't have a clue about tourists sadly enough. They are only ATM's and even the long stayers they are chasing away with their 90 days reports, address notifications, and now tax payments...

Thailand was the land for retirement, but  because of the unwelcoming attitude they will miss the boat

40 million isn't that the most ever? Oh God I have to make 3 trips this year and negotiate Swampy's pitiful immigration. How awful.  

Hey Somchai - make it 100 Million !  OK?? 

Yes Boss - no pwoblum - we do - +50 laan baht in money pweese - khop khun khrapp. 

TAT statements are much easier to predict than the number of real  tourists......

7 hours ago, webfact said:

The goal of 40 million international tourists and an ambitious revenue target of 3.5 trillion baht (US$ 98,348,390,000), as set by Prime Minister Srettha Thavisin, remains a tall order for this year, according to the Tourism and Sports Ministry. Still, the ministry has plans to attract longer stays and increased spending through a range of measures, including soft power products, safety measures, and various events

Drowning tourists, killing them on the roads, and tracking down sunbathers is really going to attract the adventurous bunch.

 

Another thread I won't be reading.

 

Lordy where do they get them?

3 hours ago, decca60 said:

TAT statements are much easier to predict than the number of real  tourists......

Not TAT. This was Tourism and Sports Ministry. 

Overmanning and duplication of responsibilities anyone?

Interesting :

TAT - 35 million ( 27 million Non-Chinese + 8 million Chinese )

Ministry of Sports & Tourism - 40 million

 

Looks like TAT are the realists again like the last 2 years.

so the recession is over, there is no inflation anymore ? everybody needs to come back each year for the clear air , fair prices for TOURIST attractions, ...

Am I in the wrong? Dividing brings me to 87.5 Baht each.

9 minutes ago, DD86 said:

Am I in the wrong? Dividing brings me to 87.5 Baht each.

Yes, 3,500,000,000,000 divided by 40,000,000 =  87,500 THB

14 hours ago, chickenslegs said:

Yes, 3,500,000,000,000 divided by 40,000,000 =  87,500 THB

Always been struggling with that zillion stuff. Thanks.