Bangkok leverages Boys Love series for global Thai product boost

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Bangkok’s commerce scene is set to undergo a transformative boost as the Deputy Prime Minister and Commerce Minister, Phumtham Wechayachai, revealed a groundbreaking initiative to elevate Thai products and services to the global stage through the popular and increasingly recognised medium of television and films. Slated to reach an audience of three million across 100 countries, the scheme aims for a staggering 2 billion baht in orders.

 

The strategic partnership between the Ministry of Commerce and the world-renowned Boys Love (BL) producer Be On Cloud is poised to unveil a major project tomorrow at 6pm, at the ministry. The collaboration will promote Thai goods and services worldwide, leveraging the influence of popular figures May and Apo to support and market Thai products, including intellectual property, at prestigious global fairs.

 

This initiative is anticipated to bolster the economy by 2 billion baht and will spotlight SMEs in various sectors such as food, fruits, fashion, and BCG products.

 

By Nattapong Westwood

Caption: PHOTO: via prachatai english

 

Full story: The Thaiger 2024-01-30

 

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