According to a recent study conducted by the YouGov analysis institute, sponsored by Visa, the go-to name in digital payments, 80% of Thais will be ordering their Valentine’s Day treats from the comfort of their screens.

 

The research delved deep into the hearts and wallets of Thai consumers, uncovering fascinating insights into how lovebirds navigate the digital aisles in search of that perfect gift for their special someone.

 

Surprisingly, it seems that communication remains key, with almost two-thirds (59%) of respondents opting for the direct approach, openly expressing their heart’s desires. But in a twist that could have come straight from a sci-fi romance, 27% are relying on the help of artificial intelligence (AI), using their partner’s smartphone to drop hints.

 

Regarding where to shop for that token of affection, the digital realm reigns supreme, with 57% favouring online retailers and eCommerce platforms. Social media isn’t far behind, with a cheeky 20% planning to snap up gifts from social commerce outlets on platforms like Instagram, Facebook, TikTok, and LINE.

 

by Puntid Tantivangphaisal

Photo courtesy of Lazada Philippines Facebook

 

Full story: The Thaiger 2024-02-13

 

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5 minutes ago, webfact said:

a recent study conducted by the YouGov analysis institute, sponsored by Visa, the go-to name in digital payments, 80% of Thais will be ordering

And you wonder why young Thais are in serious debt.

Visa is laughing all the way to the bank......

Who the heck would send their loved one Hair Removal Cream as a valentine's gift?

American consumerism rubbish.

12 hours ago, dinsdale said:

American consumerism rubbish.

 

I take it you won't be buying anybody anything?

Online? I stopped at a garden centre and bought 2 rose plants for cash. Later went to restaurant, paid cash.

About only time the credit card used is for cash withdrawals (no fees).