webfact Posted March 8 Share Posted March 8 Chiang Mai is basking in the success of its 47th Flower Festival, which attracted a staggering 668,000 visitors, both Thai and international, generating over 80 million baht (US$2.25 million) in revenue. As a result, the province is preparing to enhance the event’s float parade, focusing on innovation and interest for future festivals. Chiang Mai flower festival blooms success with record visitors | News by Thaiger Photo courtesy of KhaoSod On March 8, the deputy governor of Chiang Mai, Veerapong Ritrod, presided over a meeting with the Flower Festival’s organising committee, government sectors, and related agencies to review the outcomes and lessons learned from the recently concluded event. Photo courtesy of KhaoSod The festival, held from February 2-4, under the theme Lanna’s Floral Splendour, aimed to prepare for a more effective and elevated future event. Tourist figures at the park reached 668,000 visitors, with direct spending within the venue exceeding 80.2 million baht. This was a notable increase from the previous year, which saw 618,065 attendees and 74 million baht (US$2 million) spent. Chiang Mai University is set to report on the overall tourism revenue, encompassing travel, accommodation, services, and other expenditures. Photo courtesy of KhaoSod A primary issue identified in this year’s festival was the similarity in design and decoration among the floral floats, which were categorised into three competition types: beauty, cultural preservation, and creativity. The organising committee will reconsider the contest’s structure and rules to ensure distinctiveness and suitability for each award category in future events. Educational institutions may be invited to participate in designing innovative and unique floats to elevate the festival’s appeal and attract more tourists. Photo courtesy of KhaoSod The 48th edition of the Chiang Mai Flower Festival is scheduled for February 1-2 next year. The organizing committee will consider extending the event’s duration and will promote it earlier to allow people to plan their travels, reported KhaoSod. Photo courtesy of KhaoSod Photo courtesy of KhaoSod by Nattapong Westwood TOP Photo courtesy of KhaoSod Full story: The Thaiger 2024-03-08 - Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here. Get our Daily Newsletter - Click HERE to subscribe Link to comment Share on other sites More sharing options...
JoePai Posted March 8 Share Posted March 8 Quote "Chiang Mai is basking in the success" I think I would call it something else 1 Link to comment Share on other sites More sharing options...
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