Picture courtesy of Khoasod.

 

Shoppers were left stunned in Saraburi on 5 April, as a local gold shop unveiled the largest gold necklace ever seen in Thailand, a striking dragon-head design weighing a staggering 456 baht and valued at 23 million baht.

 

The grand debut took place during the grand opening of Rungsub Gold Group’s newest branch on the second floor of a major department store in Saraburi. As part of the celebrations, the store offered customers the chance to purchase gold jewellery without any added craftsmanship fees on 5–6 April, attracting crowds eager to take advantage of the rare promotion despite the soaring price of gold.

 

Customers were greeted with a wide range of jewellery options, including gold ornaments, bullion, and diamonds in various weights. The promotion was positioned as a way to defy the upward trend of global gold prices. After 6 April, customers will still enjoy a discount on craftsmanship charges ranging from 50% to 80%.

 

Taking centre stage outside the store was Ms. Phanpee Neerattanaphan, the shop owner, who welcomed guests while proudly donning the show-stopping 456-baht dragon-head necklace, now officially recognised as the largest gold necklace in Thailand. The necklace drew a constant stream of curious customers, many of whom took selfies wearing the massive gold piece to show off to friends and social media followers.

 

-- 2025-04-07

 

What a waste, what's the point?

3 minutes ago, PJ71 said:

What a waste, what's the point?

 

It is only an investment.

Something to brag about.

Better looking and more visible than bitcoin - just.

Personally, I don't wear the stuff, apart from one very small crucifix that belonged to my late wife.

I think that it is a bit sad to see people walking around and wearing gold necklaces on the outside of their clothes.

It also encourages theft.