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Thai teens' alcohol consumption has stabilised, mirroring a global trend of reduced alcohol consumption among the younger generation. Experts credit this shift to changing social values and the fact that many teens live with their parents longer, fostering environments with stricter rules.

 

A recent survey revealed that 72.3% of Thai teens support alcohol-free activities, especially during the Buddhist Lent period. This showcases an increased awareness of health and the benefits of leading alcohol-free lifestyles.

 

The Thai Health Promotion Foundation, in partnership with the Youth Network for Risk Factor Reduction, hosted a seminar titled "Active Youth: The Coolest Choice is to Stop Drinking," aiming to steer young people towards healthier life choices. Rungarun Limlahapan, director of ThaiHealth's Office of Risk Factor Control, highlighted ongoing efforts to promote safe living through community programmes and public awareness campaigns.

 

Initiatives are primarily focused on preventing alcohol initiation, reducing drink-driving incidents, and supporting high-risk groups, including children and women. Ms. Rungarun expressed her hope that this seminar will serve as a pivotal moment, highlighting the importance of community collaboration in promoting a healthier future.

 

Data from the National Statistical Office indicate a significant drop in alcohol consumption among Thais aged 15-24, from 34.7% in 2021 to 24.8% in 2024. Likewise, global youth drinking rates in countries like the United States, the United Kingdom, and Australia have also declined steadily since the late 1990s, reported the Bangkok Post.

 

Dr Udomsak Sae-ngow, an associate professor at Walailak University, noted that changing social norms and more time spent with family, often under stricter rules, are significant contributors to this trend. However, he cautioned that Thailand's progress might falter if forthcoming government proposals to relax alcohol laws proceed without robust oversight.

 

"Some young people feel pressured to drink socially, especially at university," Dr Udomsak stated. He advocates for campaigns promoting the idea that socialising without alcohol is perfectly acceptable, ensuring that drinking isn't viewed as the sole route to fitting in with peers.

 

While Thailand celebrates this decline in teenage alcohol consumption, the country remains vigilant about potential setbacks. Maintaining strict laws and ensuring the continuous promotion of healthy lifestyles are paramount for lasting change.

 

image.png  Adapted by ASEAN Now from Bangkok Post 2025-08-18

 

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