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Where Is The Best Place To Advertise A Luxury House For Sale ?


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Hi,

Has anyone any ideas where the best place would be to place an add for our house which is currently for sale in Udon Thani. We have tried the normal places like real estate but now we are thinking about advertising on the web. Any thoughts on the idea would be appreciated. Thank you.... :o

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do a simple website, even yourself, for the house and include the address with every advert you put in the magazines or on the net - that way you won't have to pay that much for an advert, as often there is limited space and the pictures are charged separately, on top of the written text.

start with free advertising - but progress to payed adverts if not that many enquiries. There should be placed, as well as locally, nationally and internationally.

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What is a luxury house ? how much ?

I know someone who has spent over Bt30,000,000 on his house in Pattaya and is still not finished after 3 years. Luxury yes but he would never recover what he has spent. Then again, he has more money than god.

If you tell me you've got a 10 bed 10 bath tropical villa on 20 rai near Udon and want Bt50,000,000 for it then I think you're out of luck.

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yes, location, location, location - foreign buyers won't that much interested in Udon, unless they have already been there, have a business or family. A moderate quality & price house will be easier to sell in this part of Thailand. Upscale properties are easier to sell in Bangkok or near the seaside resorts

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Hi,

Has anyone any ideas where the best place would be to place an add for our house which is currently for sale in Udon Thani. We have tried the normal places like real estate but now we are thinking about advertising on the web. Any thoughts on the idea would be appreciated. Thank you.... :o

I slightly misunderstand you - you say you have tried "the normal places like real estate" - have you tried listing it with agents? Surely it is the job of the real estate agent to make sure that they advertise the properties for sale on their books in prominent places on the Web. If they haven't, maybe you should be telling them to do so or looking for another agent - it is the agent's duty to you to find a buyer and facilitate the sale, is it not? This is how they earn their commissions.

As regards Internet sites to advertise property in Thailand, there are now a few... obviously I will say that 1Rai.com is the 'best'.

Other sites may generically attract people looking for something to buy (be it a house, a car, a pet, SCUBA equipment...) or they might feature well in searches for things like "Thailand property", which, if you think about it, is unlikely to attract serious buyers, who typically know where in Thailand they want to buy and have an idea what they want to buy.

What I can categorically state is that 1Rai.com is the leading property portal in Thailand (although I will not post our traffic figures publicly) and does not focus on window shoppers - which means our larger number of viewers is genuinely interested in finding somewhere in Thailand to buy.

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As regards Internet sites to advertise property in Thailand, there are now a few... obviously I will say that 1Rai.com is the 'best'.

To OP, For where to asvertise on the web, one simple suggestion that reflects what people do in reality.The most popular search engine is Google. Type in key phrases such as "luxury house sale udon thani", "property sale thailand" "property sale Udon Thani" "luxury property udon thani" etc. i.e all the things you might do if looking.

The people in the business who really understand how website technology works will ensure they come on the first page. There is a technical art to doing this, and relies on things like meta tags. People actually pay money to professionals to ensure they come up first. If you try this approach one company regularly comes up: "th-property.com". I've no idea how good they are as a property company, but they regularly get themselves on first page. So are obviously up to speed on internet advertsing. People refer to this as one aspect of search engine optimsation (SRO)

BTW Don't overlook the sponsored sites on RHS of screen. They actually pay google by "buying key words"

1 rai.com,

I'm not sure how portals differ. But I did note you didn't come up on the first page for any of the searches. Suggests you site could perhaps use some SRO. Assume you probably have things like banners embedded in other people's websites. However, worth bearing in mind you may have a gap.

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An estate/realty agent would probably be most peoples route for selling and there seem to be two in Udon.......unless of course you don't want to pay the fees :D

Just doing a quick google for key phrases like "udon property", "houses for sale in udon" etc, threw up Thai Property Search (usually first page) who have 1 months free advertising with no commission. :o

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As regards Internet sites to advertise property in Thailand, there are now a few... obviously I will say that 1Rai.com is the 'best'.

To OP, For where to asvertise on the web, one simple suggestion that reflects what people do in reality.The most popular search engine is Google. Type in key phrases such as "luxury house sale udon thani", "property sale thailand" "property sale Udon Thani" "luxury property udon thani" etc. i.e all the things you might do if looking.

The people in the business who really understand how website technology works will ensure they come on the first page. There is a technical art to doing this, and relies on things like meta tags. People actually pay money to professionals to ensure they come up first. If you try this approach one company regularly comes up: "th-property.com". I've no idea how good they are as a property company, but they regularly get themselves on first page. So are obviously up to speed on internet advertsing. People refer to this as one aspect of search engine optimsation (SRO)

BTW Don't overlook the sponsored sites on RHS of screen. They actually pay google by "buying key words"

1 rai.com,

I'm not sure how portals differ. But I did note you didn't come up on the first page for any of the searches. Suggests you site could perhaps use some SRO. Assume you probably have things like banners embedded in other people's websites. However, worth bearing in mind you may have a gap.

At the risk of running the roth of one of this forums sponsors I will disagree at 1Rai's statement and agree with the above poster about 1Rai's search rankings.

Thailand-Property-Guide.com was the first dedicated MLS portal for Thailand and as usual others jump on the band wagon. That is OK and of course others believe they can copy and do better. That is the same the world over.

To say that searching for Thailand property will not turn up serious buyers is a rather strange comment by 1 Rai. The most searched key words are Thailand Property, Thailand real estate and Phuket Property and real estate and villas, followed by other terms and locations. Thailand Property Guide comes on the first page of Google for both Thailand property and real estate (and without buying Google ad words) as well as being ranked highly for other locations and on other search engines.

Stating that you are the best in something or the leading portal is a bold statement to make. Who says you are the best? Also, to say that you will not post your figures publicly is also strange for a website that needs to have more agents listing on it. Thailand-property-guide.com sends out its figures monthly to its clients and will happily give them out to others who ask, and back it up with evidence, not just make outrageous statements like some other sites do (and I am not pointing any fingers in any direction here).

Yes I am biased. I am the owner of Thailand-Property-Guide I believe we are here to offer a service as well as just listing properties for sale. That is why our site also has 1000's of pages of content and useful information for buyers, sellers and tenants.

At the end of the day the OP should use whatever is at his dispossal and that includes the web and should include sites like mine that allow private individuals to list for FREE.

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At the risk of running the roth of one of this forums sponsors I will disagree at 1Rai's statement and agree with the above poster about 1Rai's search rankings.

Thailand-Property-Guide.com was the first dedicated MLS portal for Thailand and as usual others jump on the band wagon. That is OK and of course others believe they can copy and do better. That is the same the world over.

To say that searching for Thailand property will not turn up serious buyers is a rather strange comment by 1 Rai. The most searched key words are Thailand Property, Thailand real estate and Phuket Property and real estate and villas, followed by other terms and locations. Thailand Property Guide comes on the first page of Google for both Thailand property and real estate (and without buying Google ad words) as well as being ranked highly for other locations and on other search engines.

Stating that you are the best in something or the leading portal is a bold statement to make. Who says you are the best? Also, to say that you will not post your figures publicly is also strange for a website that needs to have more agents listing on it. Thailand-property-guide.com sends out its figures monthly to its clients and will happily give them out to others who ask, and back it up with evidence, not just make outrageous statements like some other sites do (and I am not pointing any fingers in any direction here).

Yes I am biased. I am the owner of Thailand-Property-Guide I believe we are here to offer a service as well as just listing properties for sale. That is why our site also has 1000's of pages of content and useful information for buyers, sellers and tenants.

At the end of the day the OP should use whatever is at his dispossal and that includes the web and should include sites like mine that allow private individuals to list for FREE.

I understand your comments, wcr, and you are fair to say them. With due respect, according to Alexa.com (which, I know, isn't absolute), our figures are higher, we've been online longer and the site is faster. Please understand that we respect that your site is a good one; we just believe we have done a better job. But then you make most of your money through your magazine, do you not? You do offer features that we don't - and well done for doing so; 1Rai.com will evolve (as the parent company 5Phase Asia Pacific is a software company) and we are currently making a very strong upgrade which we expect at the end of October. I'm not going to post my traffic figures on a public portal, although my marketing mails do announce them and I also will freely give them when asked... even by you.

We also offer a free service to agents (as well as paid ones), but we do not accept private listings - so, if you want to see your property on 1Rai.com, you would have to list it with an agent who uses us anyway. And, in my most humble opinion, I would not consider listing a property for sale with an agent who was not prepared to sufficiently advertise it. That's what they're there for!

Yes fletchthai, you're right, we don't come up with much if you search for such things in Udon... but then, we don't have an agent in Udon either and we don't want customers finding us and not being able to find what they want. wcr, you should check this too because, according to an agent in Udon, he hasn't updated his listings on your site for a very long time and his clients are under the impression that this is your responsibility, which I know it is not.

Searches for "villas in Bang Tao", "Condominium in Khlong Toey", "2 bed bungalow in Bang Rak", "Homes for sale Bangkok", "Bangsaray condominium" and quite a few other terms that we believe people realistically search on feature 1Rai.com pretty strongly, first page in any case. Sorry, whilst we do come up on Page 2 in Google for "Thailand Property", this is never something we will focus on in terms of SEO as we believe that it generally attracts window shoppers and not real business, even if it produces much higher numbers. Our agents confirm this, too, and they're the ones that are doing the selling.

Fletchthai, did you know that, even though "Googling" is now a term in the English dictionary, more people worldwide use Yahoo? I must say though, I prefer Google.

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The reason we are slower is due to the fact we have many more features. As for alexa I agree you are ranked higher, but you and I both know alexa can be manipulated. 1 year ago we were ranked at 79,000th by alexa, now we are at 153,000th, with more pages, more traffic, more content. So, who knows what they are looking for?

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As regards Internet sites to advertise property in Thailand, there are now a few... obviously I will say that 1Rai.com is the 'best'.

To OP, For where to asvertise on the web, one simple suggestion that reflects what people do in reality.The most popular search engine is Google. Type in key phrases such as "luxury house sale udon thani", "property sale thailand" "property sale Udon Thani" "luxury property udon thani" etc. i.e all the things you might do if looking.

The people in the business who really understand how website technology works will ensure they come on the first page. There is a technical art to doing this, and relies on things like meta tags. People actually pay money to professionals to ensure they come up first. If you try this approach one company regularly comes up: "th-property.com". I've no idea how good they are as a property company, but they regularly get themselves on first page. So are obviously up to speed on internet advertsing. People refer to this as one aspect of search engine optimsation (SRO)

BTW Don't overlook the sponsored sites on RHS of screen. They actually pay google by "buying key words"

1 rai.com,

I'm not sure how portals differ. But I did note you didn't come up on the first page for any of the searches. Suggests you site could perhaps use some SRO. Assume you probably have things like banners embedded in other people's websites. However, worth bearing in mind you may have a gap.

At the risk of running the roth of one of this forums sponsors I will disagree at 1Rai's statement and agree with the above poster about 1Rai's search rankings.

Thailand-Property-Guide.com was the first dedicated MLS portal for Thailand and as usual others jump on the band wagon. That is OK and of course others believe they can copy and do better. That is the same the world over.

To say that searching for Thailand property will not turn up serious buyers is a rather strange comment by 1 Rai. The most searched key words are Thailand Property, Thailand real estate and Phuket Property and real estate and villas, followed by other terms and locations. Thailand Property Guide comes on the first page of Google for both Thailand property and real estate (and without buying Google ad words) as well as being ranked highly for other locations and on other search engines.

Stating that you are the best in something or the leading portal is a bold statement to make. Who says you are the best? Also, to say that you will not post your figures publicly is also strange for a website that needs to have more agents listing on it. Thailand-property-guide.com sends out its figures monthly to its clients and will happily give them out to others who ask, and back it up with evidence, not just make outrageous statements like some other sites do (and I am not pointing any fingers in any direction here).

Yes I am biased. I am the owner of Thailand-Property-Guide I believe we are here to offer a service as well as just listing properties for sale. That is why our site also has 1000's of pages of content and useful information for buyers, sellers and tenants.

At the end of the day the OP should use whatever is at his dispossal and that includes the web and should include sites like mine that allow private individuals to list for FREE.

1 rai I have a banner on your site & I am currently getting almost no response from it, that seems a little funny as you say your site is so popular?

A few months ago I spoke to another company (no names) & they also said there banner on your site was not generating much intrest for them either?

I do not agree with what you say about Yahoo being more popular than google, any stats you look at all say Google is the worlds number 1 search engine.

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......and my dad's bigger than yours....lol.

The way I read the OP was that he had been down the normal route (agents) which hadn't been terribly successful or wished to spread his bets with other alternatives. I'm a believer in doing all the above

Agents usually take a commission on completion of sale but are the first port of call for house hunters....so do that.

There are free advertising sites (freepropertyadvertising.com, thaipropertysearch.com, thaipropertyguide.com)....get on em.

You (or maybe a friend) may have a website you can advertise on......even worth buying one for a few dollars just to advertise.

Print some flyers on crappy A4 and post them in bars and restaurants (if its a thai restaurant....make sure its in thai :o )

Go on various forums that have property sections (like TV) and post on em.

Stick a notice on your gate (english AND thai).

Spread your net far and wide. You only need 1 buyer...make sure he sees your advert wherever he goes.

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Spread your net far and wide. You only need 1 buyer...make sure he sees your advert wherever he goes.

ThaiAdventure, well put. My original point was that it should be an agent's job to do all of this.

Dickie, I believe I know who you are (but am not 100% as it's not ) and, as suggested when you took up a banner, I can provide you with stats on impressions and click throughs whenever you need them - just send me an email. Also, please qualify (by email preferably) what you mean by "almost no response" - I take it you check your Web referrals or are you just waiting for emails to start rolling in?

Just as Thaivisa is a "farang portal" and Sawadee.com is a "tourism portal", 1Rai.com is a "property portal" - that means that, unless you have property for sale (and enough of them to compete with the other thousands of properties) any advertising you have taken is on the grounds that property searchers will be interested in your product - for example, if you're a builder, you will get enquiries from those people who are searching for land who are still looking for a builder; that's not 100% of our traffic.

I am also not getting massive amounts of traffic through sponsoring this forum, but I do so for brand recognition and exposure purposes rather than numbers of visitors. Besides, I have a duty to our advertisers to make sure enough people get to see their ads - which they do.

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Fletchthai, did you know that, even though "Googling" is now a term in the English dictionary, more people worldwide use Yahoo? I must say though, I prefer Google.

In 2005 I worked for a company that did SEO work. At that at that point Google was more popular as a search engine than yahoo. Particularly for leisure and property industries in Thailand.

Perhaps if you'r referring to yahoo as a whole, (eg including yahoo email, finance etc) and number of visits include these, compared to Google you may be right. But bear in mind email, finance are not actively used for searches. So, in terms of search engine useage I believe Google remains ahead of yahoo!

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May I thank everyone for there comments, very interesting, I have taken all your advise into account and will be proceeding with advertising on the web. I have the property in the hands of Real Estate Agents, but to my knowledge no one has come forward from them. Thanks again you have all been very helpful. :o

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