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TAT Drives Workation for Domestic Tourism Growth

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The Tourism Authority of Thailand (TAT) is enhancing tourism on both domestic and international fronts by promoting weekday travel through special offers on tourism products and services. This initiative aims to invigorate the tourism scene and help businesses attract more quality tourists, bolstering economic gains.

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The project, titled Workation Paradise Throughout Thailand Season 4, is part of TAT’s Workation Thailand campaign. It follows the success of the initial ‘100 travel-and-work’ activity, which saw significant participation and interest due to its blend of work and leisure opportunities. This push towards workation tourism aligns with current demand trends, offering a novel way for professionals to enjoy travel while staying connected to their work.

The upcoming second round of the ‘100 travel-and-work’ activity begins at 10 a.m. on May 25, 2026, via TAT’s website. It will feature tourism products from top operators nationwide, including accommodations, restaurants, and activities, providing tourists with cost-effective travel options. Participants will also benefit from special offers and discounts at various establishments across Thailand.

TAT's focus is to stimulate domestic travel by offering appealing incentives during weekdays and ensuring economic benefits for tourism operators. The initiative not only caters to tourists seeking value but also supports the broader tourism industry in Thailand's economic landscape.

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image.png  Adapted by ASEAN Now · The Nation · 21 May 2026


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While foreign tourists are driven away from Thailand, TAT is not focussing on domestic travellers. I suppose these people live outside the real world. The rising petrol prices, the rising costs for daily livings are more important in my thoughts, than going on a holiday. Special offers will be given, but many venues are already overpriced. And on weekdays normal people will have to work. The many holidays here in Thailand will do no good too. Less work less income less to spend,unless you are a government official, who always get paid.

"Workation" is that like a Busman's Holiday?

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busman's holiday

1. a holiday where you do something similar to your usual work instead of…

"I don't want to know why you can't. I want to know how you can!"

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