Photo courtesy of VN Express

Vietnam and CNN International Commercial (CNNIC) are set to strengthen their tourism promotion strategy, following a meeting in Hanoi between Deputy Minister of Culture, Sports and Tourism Phan Tam and CNNIC Executive Vice President Phil Nelson. This collaboration aims to enhance Vietnam's appeal on global platforms, focusing on its culture, cuisine, and natural beauty. CNN's multimedia capabilities are expected to highlight Vietnam as a top destination through engaging storytelling.

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CNN has been a key partner in promoting Vietnam, effectively showcasing its diverse attractions at international forums and events. Deputy Minister Phan Tam emphasized that CNN's storytelling prowess would provide a more powerful reach than traditional advertising. The focus will be on creating immersive programs that reflect Vietnam’s cultural and green growth transitions.

Phil Nelson expressed admiration for Vietnam's rich cultural heritage, highlighting destinations like Hoi An, Da Nang, Da Lat, and Hanoi as deserving international attention. He noted that each location offers unique stories that CNN can bring to a broader audience. The collaboration aims to attract high-end travelers by promoting Vietnam's strengths in culinary tourism, luxury resorts, and film-related destinations.

Looking ahead, the partnership will focus on creating a unified framework to measure the effectiveness of campaigns and enhance storytelling capabilities through training. Other initiatives include organizing international events in Vietnam and leveraging digital platforms like TikTok and Instagram. CNN is also interested in expanding into investment promotion, using data analytics to target audience segments effectively.

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  Adapted by ASEAN Now · VN Express · 27 May 2026

CNN has become politically toxic. Hardly the best partner for commercial overseas travel.

7 hours ago, Srikcir said:

CNN has become politically toxic. Hardly the best partner for commercial overseas travel.

Yes. They are a bit like Fox news.