Brits Reluctant To Book Online

[Darlek]

Security fears holding back online travel market

By John Leyden

Published Thursday 29th July 2004 08:51 GMT

Security fears are holding Brits back from buying holidays online, preventing the industry from fully benefiting from the lower sales costs associated with Internet transactions.

Around half of bargain-hunting Brits could be persuaded to book their holidays online if there was a bigger online discounts, a recent survey sponsored by IT services firm LogicaCMG out reveals. But one in five of 1,700 users quizzed in the online survey would hesitate about booking trips online because of mistrust of the ability of travel companies to keep their financial and personal details secure. Around one in 10 said a simpler transaction process might encourage them to use online sites instead of high street travel agents. Research company Tickbox.net carried out the survey for LogicaCMG.

The online travel market is expected to reach 17 per cent of the total UK travel market (£28bn) by 2007, according to the Association of British Travel Agents. LogicaCMG says that more needs to be done to boost consumer confidence if the online travel market is to reach its potential. Earlier findings from the same survey revealed that one in 20 consumers had noticed attempts at fraud or ID theft while shopping online.

"Over a million UK consumers have already been victims of security breaches whilst carrying out online transactions. Because of fears about Internet security, more consumers are using the Internet for researching than actually booking their travel online," says Dave Martin, principal security consultant at LogicaCMG. "This is having a major impact on travel industry profits: every phone booking can cost a company around £30 whereas an online booking can cost a company less than 75 pence. This is the reason why many travel companies now impose surcharges for non-Internet bookings." ®

[Rinrada]

Never had any problems whether its Thai Aiways Ticketing,Rydges Hotel-Manhatton-Markland,Holiday Outfits,Building Socs/Banking,QVC,Pay-Pal even the Celedon factory in C.M....so who says so?....silly season again...no news

[john b good]

The only problem I would have in booking 'online' is in paying online as well.

Particularly when it comes to paying in full for a hotel which might turn out to be not up to your expectations (or to their claims as to what they are offering)

Then there is the problem of giving out credit card details to all and sundry particular in asia where credit card fraud is rife.

My home country Visa card issuer will not even courier my replacement cards to Thailand.

Whilst some might disagree with that it would seem obvious that they (the Visa card people) have had some bad experiences in the past.