Toothpastes, Same But ... Yes, Same !

[David48]

Are we paying a premium for so-called whitening toothpastes that offer no extra benefits, Choice has said.

According to consumer watchdog Choice, consumers are forking out for marketing spin rather than actual benefits when purchasing higher-priced toothpaste.

It reviewed 17 toothpaste products ranging in price from (Australian) $1.27 to $7.99 and broke down product claims such as "advanced-whitening", "multi-action", "enamel-lock", and "micro-cleaning crystals".

Choice found none of the whitening toothpastes investigated actually contained a bleaching agent required to physically alter the colour of teeth.

"These terms give the impression that the large range of toothpastes all do something different, with the expensive items doing something more than a basic product," said Choice representative Ingrid Just.

"In reality, you're paying extra for essentially the same product."

Video here

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Edited July 4, 2012 by David48

[David48]

^^ for those who do not know the Choice Organisation ...

CHOICE buys all the products it tests on the open market and does not accept advertising. Its income is derived from subscriptions and from the sale of its publications and products. It does not receive ongoing funding from commercial, government or other organisations.

The aim of the organisation is to provide up-to-date information across a wide range of consumer issues that allows individuals to make informed consumer decisions. It also lobbies for change on behalf of consumers when required. CHOICE tests and rates a range of products and services, including appliances, baby products, electronics and home entertainment, computers, food and health and financial products and services. (from Wiki)

[tropo]

I'm finding it harder and harder to get just regular toothpaste here because of all these new fangled formulas taking up all the space on the shelves. You really need to examine the boxes carefully.

[wgdanson]

Bicarbonate of soda followed by a Polo mint

[watcharacters]

This one works for me and it doesn't cost a premium.