Subaru In Thailand

[devilish]

Can anyone explain why Subaru has never expanded/become popular in Thailand like other Japanese car companies ? ? ?

[kartman]

Price.

[eaustev]

Price.

Price, as they don't manufacture here. Also I must say their styling is a bit questionnable!!

[ignis]

I must say their styling is a bit questionnable

Beginning to think that on all new model Japanese cars. + here it appear to be fine to put white light on the rear and red light on the front, and the newer cars, well unless you can see the drivers face. is the car going or coming,? Toyota and Honda, other than the new Honda City, the rest of there models get more ugly with every face lift

[eaustev]

I must say their styling is a bit questionnable

Beginning to think that on all new model Japanese cars. + here it appear to be fine to put white light on the rear and red light on the front, and the newer cars, well unless you can see the drivers face. is the car going or coming,? Toyota and Honda, other than the new Honda City, the rest of there models get more ugly with every face lift

Here is a case in point with the new Forester!!

The article I read coincidentally talked about this model expanding the "EyeSight package". While it claims this is something to do with safety features, I think it is something more seriously needed in the design department.

[ignis]

The new Honda CRV would not look out of place with a ssangyong badge

The Mk 2 looked like a proper 4x4, not some pumped up saloon with a bit added to the rear..

OK not sold here main stream but the Toyota Rav4 M2 and 3 looked really good, the new one , looks like a CRV with even uglier bits added, sold here the new Avanza , words fail me all lumps and bumps everywhere.

[devilish]

So, Subaru never decided to manufacture within the country of Thailand; Therefore, import taxes make them quite expensive. Subarus are

very popular here in Colorado, USA. They are made domestically in Indiana (badge on window says "team crafted in Indiana").

As far as their styling, I've definitely noticed their headlights have gotten more aggressive [ some might say more _ugly ], which I like. I have

thought that a new Subaru Legacy would be a cool alternative to the Camry, Accord, or Teana. It seems their small/er displacement Flat-4

cylinder engines would fit in well with Thailand's emphasis on small, fuel-efficient engines ~ ~ ~ ~In reality, it is very rare to see a Subaru in

Thailand. I saw one in Bangkok a year ago: A model that is specific to Asian or Thai market - - - - the alternative to America's Tribeca SUV, I

think.

[ignis]

Yep also thing the new front looks nice, better than the last model

to me the old one is ugly

[IMHO]

While I can't disagree with the posters pointing out Subaru's horrid styling....

Back to the OP's question: ~85% of the Thai new car market is made up of sub-B segment and pickup sales - and Subaru don't have products in either. You're not going to succeed here if you're fighting everyone for the scraps, IMHO