webfact Posted January 24, 2013 Share Posted January 24, 2013 Ikea ad upsets Thai Trans group ScandAsia news Newsdesk BANGKOK: -- Thai Transgender Alliance is protesting against IKEA Global for its 'negative and stereotypical' advert. Thai Transgender Alliance have sent an open letter to IKEA to complain about a 'negative and stereotypical' advert, Gaystarnews reported. The offending advert, called Luem Aeb (meaning 'forget to deceive'), was broadcast on Bangkok's sky train system from 28 December 2012 to 13 January 2013 and on YouTube. 'The MTF transgender/transwomen character is openly mocked as being "deceitful",' read the open letter to IKEA from Thai Transgender Alliance. 'The transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for "deceitful and deviant lifestyle".' The advert shows a woman who is so surprised by a sale item that she speaks with a male voice. The man she is with looks shocked and horrified. The last scene of the advert shows the man running away as the woman carries a box of flat-packed furniture by herself. The letter from Thai Transgender Alliance demands that IKEA Global issue an official public statement about the advert. You can watch the video here: Source: http://www.scandasia...42&coun_code=se -- ScandAsia 2013-01-24 1 Link to comment Share on other sites More sharing options...
Popular Post whistleblower Posted January 24, 2013 Popular Post Share Posted January 24, 2013 Why dont they pick on the ladyboy in the advert for selling them out? Oh yes he/she is Thai therefore CANNOT be wrong! 15 Link to comment Share on other sites More sharing options...
Popular Post OzMick Posted January 24, 2013 Popular Post Share Posted January 24, 2013 I wonder how they felt about the sperm bank robbery ad? 4 Link to comment Share on other sites More sharing options...
Popular Post rkidlad Posted January 24, 2013 Popular Post Share Posted January 24, 2013 Watch any of these silly comedy shows or series and you'll see ladyboys being mocked. 8 Link to comment Share on other sites More sharing options...
Popular Post DocN Posted January 24, 2013 Popular Post Share Posted January 24, 2013 Just turn on Thai TV at any given time of day... 5 Link to comment Share on other sites More sharing options...
ChrisY1 Posted January 24, 2013 Share Posted January 24, 2013 I've heard that they can be very deceitful...especially at around 2am after a heavy night out..... 1 Link to comment Share on other sites More sharing options...
Popular Post KarstenBoAndersen Posted January 24, 2013 Popular Post Share Posted January 24, 2013 Ikea is not getting it right in many ways here ! Warning !! Ikea home delivery is overcharging big times ! Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked. I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right ! So i kicked the wagon with goods for 35.000 back in the shop !! They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht. So take care !!! 3 Link to comment Share on other sites More sharing options...
Popular Post Locationthailand Posted January 24, 2013 Popular Post Share Posted January 24, 2013 The ad is creative and fun - what IS the problem? There are far worse, far more 'sensitive' ads out there. 11 Link to comment Share on other sites More sharing options...
EyesWideOpen Posted January 24, 2013 Share Posted January 24, 2013 Sort of frightening to see how well he switches from a male voice to a female voice.......... Link to comment Share on other sites More sharing options...
Popular Post laobali Posted January 24, 2013 Popular Post Share Posted January 24, 2013 Storm in a D-cup! 11 Link to comment Share on other sites More sharing options...
sprq Posted January 24, 2013 Share Posted January 24, 2013 If you want a tranny controversy, there's been a much better one in Britain this month. http://blogs.telegraph.co.uk/technology/williamhenderson/100008672/in-trying-to-unpublish-julie-burchill-the-observer-displays-its-ignorance-of-the-internet/ http://blogs.telegraph.co.uk/news/tobyyoung/100198116/here-is-julie-burchills-censored-observer-article Link to comment Share on other sites More sharing options...
WinnieTheKhwai Posted January 24, 2013 Share Posted January 24, 2013 Jesus. Someone needs to tell them about Thai culture and Thai humor. And lighten the #$( up. She's a pretty chick in a funny ad. Get over it. 2 Link to comment Share on other sites More sharing options...
Minnehaha Posted January 24, 2013 Share Posted January 24, 2013 I am all for equal rights and respectful of all humans but I dont think this is really that deceitful. The most deceitful thing about the ad is that those boxes usually weigh around 50 kgs! You gotta be Arnold Schwartzenegar to throw them over your shoulder like that 1 Link to comment Share on other sites More sharing options...
Popular Post shunima Posted January 24, 2013 Popular Post Share Posted January 24, 2013 (edited) Ikea is not getting it right in many ways here ! Warning !! Ikea home delivery is overcharging big times ! Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked. I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right ! So i kicked the wagon with goods for 35.000 back in the shop !! They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht. So take care !!! Off topic... 900 THB is base rate. No other delivery to your area and the truck goes for you alone and that adds another 6400 THB as advertised. Sometimes it's better to read more than the first page. They are actually straight forward with their pricing and all is available as PDF file for download. Edited January 24, 2013 by shunima 5 Link to comment Share on other sites More sharing options...
Vigor Mortis Posted January 24, 2013 Share Posted January 24, 2013 Why dont they pick on the ladyboy in the advert for selling them out? Oh yes he/she is Thai therefore CANNOT be wrong! That's a bit of an assumption, isn't it? Forgive me, but you seem in need of a rest home cure. Link to comment Share on other sites More sharing options...
Popular Post jaapfries Posted January 24, 2013 Popular Post Share Posted January 24, 2013 I don't see all that much 'derogatory' towards the transgender grouping in this brief vdo; slightly humorous perhaps,and at best. On the subject of "transgender" have you seen this amazing vdo-clip: Certainly blew me away ! Worth a look & listen. 11 Link to comment Share on other sites More sharing options...
kevvy Posted January 24, 2013 Share Posted January 24, 2013 they are not over sensitive when are alleged to rob tourists Link to comment Share on other sites More sharing options...
cup-O-coffee Posted January 24, 2013 Share Posted January 24, 2013 (edited) The ad is creative and fun - what IS the problem? There are far worse, far more 'sensitive' ads out there. There is no problem. This is simply a lucky break for some special interest group that got media attention from some bored reporters. I mean; who gives a shit about this? The curious thing here is that it is the media who choose this sort of material to present to the public. It's simply a letter of protest sent to the ones who made the author of the letter feel compelled to do so; nothing more, nothing less. Tomorrow it could be a story of how the Hmong Hilltribe people are upset that Ikea does not represent their ethnic culture near enough in their ads. Who knows? It doesn't even have to be a letter with these dumb-ass reporters. I have found that they will actually go out ind interview anyone they like and twist what the interviewee says just so they can get a story written. Yes! That is exactly how ignorant and stupid these reporters are. It really all comes down to the reporters, and what they choose to write and what their editors choose to send to print. That does not, however, necessarily make it newsworthy to you and me. Edited January 24, 2013 by cup-O-coffee 1 Link to comment Share on other sites More sharing options...
Stjohnm Posted January 24, 2013 Share Posted January 24, 2013 (edited) I often find myself speaking in a different voice when I inadvertently say something that "horrifies" the Mrs (I wonder how close I am to getting the op for free) Edited January 24, 2013 by Stjohnm Link to comment Share on other sites More sharing options...
rheinwiese Posted January 24, 2013 Share Posted January 24, 2013 Ikea is not getting it right in many ways here ! Warning !! Ikea home delivery is overcharging big times ! Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked. I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right ! So i kicked the wagon with goods for 35.000 back in the shop !! They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht. So take care !!! Although Thailand is very cheap in terms of transportation, you cannot be serious about transportation cost of 900 Baht for a 700km delivery round trip to Khon Kaen. Before making overcharging accusations check their website properly. The costs are clearly stated. Link to comment Share on other sites More sharing options...
ppmacready Posted January 24, 2013 Share Posted January 24, 2013 Ikea is not getting it right in many ways here ! Warning !! Ikea home delivery is overcharging big times ! Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked. I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right ! So i kicked the wagon with goods for 35.000 back in the shop !! They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht. So take care !!! Ahhhhh IKEA T.I.T Link to comment Share on other sites More sharing options...
sirchai Posted January 24, 2013 Share Posted January 24, 2013 I don't see all that much 'derogatory' towards the transgender grouping in this brief vdo; slightly humorous perhaps,and at best. On the subject of "transgender" have you seen this amazing vdo-clip: Certainly blew me away ! Worth a look & listen. Seems that he/she's balls.... Link to comment Share on other sites More sharing options...
robblok Posted January 24, 2013 Share Posted January 24, 2013 Ikea is not getting it right in many ways here ! Warning !! Ikea home delivery is overcharging big times ! Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked. I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right ! So i kicked the wagon with goods for 35.000 back in the shop !! They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht. So take care !!! Although Thailand is very cheap in terms of transportation, you cannot be serious about transportation cost of 900 Baht for a 700km delivery round trip to Khon Kaen. Before making overcharging accusations check their website properly. The costs are clearly stated. Indeed the lower fee is for Bangkok, i paid 600 for a bkk delivery. I love Ikea its my shop. I liked the add its just a joke some people have no humor. Link to comment Share on other sites More sharing options...
candypants Posted January 24, 2013 Share Posted January 24, 2013 i think it is very funny. shes pretty hot to boot Link to comment Share on other sites More sharing options...
mortenaa Posted January 24, 2013 Share Posted January 24, 2013 (edited) Ikea is not getting it right in many ways here ! Warning !! Ikea home delivery is overcharging big times ! Compared with their advertised rates on ikea.co.th di they want 8 times the price when i asked. I was lucky that a good man in Ikea told me to check their delivery rates before i paied (a man employed by Ikea) and he was right ! So i kicked the wagon with goods for 35.000 back in the shop !! They wanted to charge 7500 Baht for less then one M/3 to Khon Kaen, advertised rate is 900 Baht. So take care !!! Warning, better read the delivery rates BEFORE purchasing.. Delivery rate for zone C and more Edited January 24, 2013 by mortenaa Link to comment Share on other sites More sharing options...
noob7 Posted January 24, 2013 Share Posted January 24, 2013 Sort of frightening to see how well he switches from a male voice to a female voice.......... Female voice? Oh, you mean his female voice! But really interesting, in Thai TV it's so normal, in an ad-video of a foreign owned company, it's offensive. Amazing Thailand Link to comment Share on other sites More sharing options...
sfbandung Posted January 24, 2013 Share Posted January 24, 2013 As has been said already, will the Thia soaps apologise too? They mercilessly take the piss out of the LBs. They're normally pretty good sports to be frank, don't mind taking the mickey out of themselves half the time. Except the Pattaya "ladies" who have a penchant for beating people up of course. Link to comment Share on other sites More sharing options...
Misterwhisper Posted January 24, 2013 Share Posted January 24, 2013 And another "stereotype" that becomes painfully obvious over this non-issue: Thai transgender people have no sense of humour. As the saying goes, "humour is if you can have a laugh about yourself". Link to comment Share on other sites More sharing options...
Nickymaster Posted January 24, 2013 Share Posted January 24, 2013 (edited) Watch any of these silly comedy shows or series and you'll see ladyboys being mocked. Correct. But now it's IKEA and the Transgender alliance will certainly eplore this opportunity to show that they have the balls to pressure this large organisation into an apology or else.... I guess they will not shop at IKEA anymore.. The letter from Thai Transgender Alliance demands that IKEA Global issue an official public statement about the advert. as reported by Gay-star news (interesting name). Edited January 24, 2013 by Nickymaster Link to comment Share on other sites More sharing options...
Suradit69 Posted January 24, 2013 Share Posted January 24, 2013 Why dont they pick on the ladyboy in the advert for selling them out? Oh yes he/she is Thai therefore CANNOT be wrong! "Oh yes he/she is Thai therefore CANNOT be wrong!" Sort of a nice change of pace from the usual TV fare of farang good: Thai bad. Link to comment Share on other sites More sharing options...
.png.3b3332cc2256ad0edbc2fe9404feeef0.png)
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now