Jump to content

Recommended Posts

Posted

The full list is here!

cv

No Bundaberg Rum? :D

And what kind of a beer is "V.B. Biter" ? :o

I've had both VB and Bundy bite me in the ass before. :D

Ever try the overproof Bundaberg?

cv

Posted

Ever try the overproof Bundaberg?

Arroy mak mak... :D

Had an interesting conversation with the Auckland cops my last time on it. Thank goodness they have a sense of humour. :o

Of course with their rugby squad they need it. :D

cv

Posted

RIP Archa - Welcome back Carlsberg (Well for us in the Northeast anyway) Seems that Beer Lao are now brewing Carlsberg in Vientianne, so anyone who does visa runs to Lao should be able to stock up. Lao Brewery Website

Posted (edited)
RIP Archa - Welcome back Carlsberg (Well for us in the Northeast anyway) Seems that Beer Lao are now brewing Carlsberg in Vientianne, so anyone who does visa runs to Lao should be able to stock up. Lao Brewery Website

Oh... Whoopee.... :D:D:D

totster :o

Edited by Totster
Posted

well poor old yorky!! maybe when I get back I can help with an emergency bottle of Warsteiner Pils from my stash in Leong Nok Tha, its the only beer worth locking your fridge for :D nignoy

Why??????????????????????...we sell it here

Do you have any Emu Bitter in your little shop? :o

Sorry havent got a shop :D Back in the early 70,s did a tv ad for warsteiner with a couple of my raptors , so I am able to pick up warsteiner at employees rates in most countries, another beer ad we did was for Wickuler pils But that is a crap beer alright as fertiliser it is on a paar with XXXX,Motto of the story is if the best beer in the world is nearly free of charge, then drink it when you can :D Nignoy

Posted

RIP Archa - Welcome back Carlsberg (Well for us in the Northeast anyway) Seems that Beer Lao are now brewing Carlsberg in Vientianne, so anyone who does visa runs to Lao should be able to stock up. Lao Brewery Website

Oh... Whoopee.... :D:D:D

totster :D

Take it that you don't like Carlsberg then. :o

Posted

beverageworld.com

Thailand's Brewers Lighten Up to Lift Market Share

March 20. 2006

Competition in Thailand's beer market is growing more frothy with the introduction of light beers by brewers seeking to expand their shares.

Just a week after the launch of Chang Light by Thai Beverage Plc (ThaiBev), Singha Corporation, formerly known as Boon Rawd Brewery, has introduced Singha Light into the market.

The two rivals say they are looking not only at strengthening their beer brand portfolios, but also at creating a new segment for drinkers who prefer lower alcohol content.

Singha Light has 3.5 percent alcohol content and Chang Light 4.2 percent, compared with 6 percent of more for the companies' mainstream brands. Prices of the two brands vary depending on retail outlets but Singha quotes 20 baht for a 330ml bottle while Chang quotes a maximum of 30 baht.

Singha expects its new product to appeal to consumers aged between 23 and their mid-thirties, especially new drinkers and women.

Piti Bhirombhakdi, advertising manager of Singha Corp, said the company began developing Singha Light in 2004 and had tested it extensively among beer drinkers in Las Vegas, Los Angeles, New York and London.

Singha Light is positioned as a flagship export product, especially for the United States which is already a major market for the 73-year-old brewer. Singha expects its international shipments this year to reach 50 million litres, more than double the 22 million litres exported last year.

Currently, Singha Lager is sold in through than 3,000 Thai restaurants in the United States. Because of its 6 percent alcohol content, it is not allowed in retail stores in some US states that have alcohol-content limits on products sold in locations other than liquor stores.

Singha Light will thus give the company access to more sales channels and will be distributed by Singha North America Inc.

At home, Mr Piti said Singha Light was expected to capture a share of between one and three percent of the total beer market worth 91 billion baht this year.

Last year, the beer market was worth about 87 billion baht, he said. :o:D

The company has budgeted 250 million baht for marketing the new product, including 100 million baht for advertising, mainly on television.

Singha is hoping that Singha Light will help it gain back market share from top-selling Chang, and eventually return the company to the market leadership it enjoyed up to the mid-1990s.

Mr Piti said that in the first two months of this year, the company's beer brands had nearly a 40 percent share in the market and projected that this year the figure would increase to between 46 percent and 47 percent.

In addition to the two Singha brands, the brewer also produces Leo, Thai Beer and Asahi locally.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.



×
×
  • Create New...