Jump to content

Facebook to buy messaging app WhatsApp for US$19bn


webfact

Recommended Posts

Facebook to buy messaging app WhatsApp for $19bn

(BBC) Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares.


It is the social networking giant's biggest acquisition to date.

WhatsApp has over 450 million monthly users and is popular with people looking to avoid text messaging charges.

In a statement announcing the deal, Facebook founder Mark Zuckerberg described WhatsApp's services as "incredibly valuable".

WhatsApp allows users to send messages over internet connections, avoiding text messaging fees. The company claims it is currently registering one million new users a day.

It makes money by charging users a subscription fee of $1 per year, although it offers a free model as well.

Full story: http://www.bbc.co.uk/news/business-26266689

bbclogo.jpg
-- BBC 2014-02-20

Link to comment
Share on other sites

ex-Yahoo-ers, 30 engineers, ~ 45 employees, no marketing budget, $60 million investment = $19 billion. Yowser. Sequoia Capital was the only VC. Shades of 1999?

That said, they do have 450 million customers, 72% of which use the service every day.

Link to comment
Share on other sites

450 million users to exploit to targeted promotions.

That's $42 profit needed per person.

Well, not exactly. That's just simple division representing the cost of acquiring each "customer". It's a metric, just a single one, used to evaluate the opportunity. Facebook's current customers are valued at $140 (USD) per.

Each deal does not have to "monetized". Some are defensive, others meant to aggregate the user experience (minutes per day). Facebook wants/needs to maintain control in the rapidly changing/expanding mobile space

While Twitter is now a broadcast, or point to multi-point 'messaging' system, WhatsApp! is point to point, Twitter has added a point-to-point messaging capability (or will do so soon).

I guess, ultimately, that FB could have easily created a messaging app/platform, for a lot less than $19 billion, but it might have taken years to get 450 million customers, and a competitor might have snapped up WhatsApp! in the meantime?

Form what I've read WhatsApp! will not be monetized with location-based ads, and will remain somewhat autonomous. Not sure if it will "free-ish" or if the annual fee of 99 cents will continue, continue to be waived, increase?

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.










×
×
  • Create New...