Thai rice promotional event to be organized in Japan

BANGKOK, 8 May 2014 (NNT) - The Department of Foreign Trade (DFT) will take part in the Thai Festival in Shibuya District of Tokyo, Japan, next week from May 15th - 19th, in the department’s bids to expose Thailand’s Jasmine fragrant rice in the Japanese market.

Mr. Surasak Riengkrue, the DFT Director General, said that the venue, Yoyogi Public Park in Shibuya, is a well known rendezvous, and would perfectly serve the purpose of publicizing the kingdom’s famous grains. He said there will be ad campaigns in Japanese, whereas officials will hand out to passersby leaflets and DVDs featuring Thai dish menu that use Jasmine rice as the main ingredient. The Director General is confident that the campaign will be well-received by the local consumers.

The DFT will place emphasis on the grain’s quality and health benefits, while stressing the fact that the grain can be consumed together with Japanese rice.

The Director General stated Thai rice still has a chance to penetrate the Japanese market, claiming that the grain is popular among Japanese residing in various Asian nations, despite the fact that Japan is capable of producing its own stock.


-- NNT 2014-05-08

The article forgot to mention the 778% tarriff imposed on imported rice

Lets ship coal to New Castle.

Edited May 8, 201412 yr by tomross46

Dare I name one lady that will not be leading the Thai delegation ?

I doubt the Japanese will be overly impressed by Thai dishes. Japan, along with France, have one of the two UNESCO world heritage cultural cuisines.

And where's the whale meat?

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I doubt the Japanese will be overly impressed by Thai dishes. Japan, along with France, have one of the two UNESCO world heritage cultural cuisines.

And where's the whale meat?

The whale meat is south of Australia down Antarctica way , where it belongs.

The Japanese are more than aware of Thai rice. I managed a restaurant chain in the 90's in Japan, and it was already considered way inferior to its Japanese counterpart back then. Will be difficult to persuade the worlds biggest rice snobbs that they should take on Thailands moldy stock. Good luck with that!

double post. Sorry

Edited May 8, 201412 yr by JeremyBowskill

I love jasmin rice, also japanese rice.

And they will be promoting Thai rice sushi-style to the Japs? Those mouldy stock would be great giving out a natural alcoholic flavour to the dish...

The Japanese do not like the smell of Thai Jasmine rice. Its not a question of them not knowing about Thai rice, they just dont like it!

And they will be promoting Thai rice sushi-style to the Japs? Those mouldy stock would be great giving out a natural alcoholic flavour to the dish...

you don't need to add the fish....the rice itself tastes fishy

I thought Japanese only ate short grain rice,and the majority of rice grown in Thailand

is of the long grain variety,Just sounds like the excuse for a freebie holiday for the

Thai officials taking the trip, and i cannot see the sales of Thai rice paying for the

trip.

regards Worgeordie

moldy lice, come buy oul moldy lice

Most Japanese people can't stand Thai rice. I can't imagine this is going to be successful.

The Japanese are more than aware of Thai rice. I managed a restaurant chain in the 90's in Japan, and it was already considered way inferior to its Japanese counterpart back then. Will be difficult to persuade the worlds biggest rice snobbs that they should take on Thailands moldy stock. Good luck with that!

Not at all a matter of being inferior but simply a matter of preference since Japan prefers short grain rice over long grain.

I thought Japan also has about the strictest rules regarding cleanliness of products, packaging, etc. A single piece of unknown substance found in a containing can delay import or even lead to blocking of import.

Is that still the case?

Gave up on white jasmine rice ages ago - hungry again after an hour.

At home, have stocks of brown, red and black rice. The black rice is particularly good. Yes, they are still considered 'Thai jasmine' varieties.

As the article gushes about "quality and health benefits", one hopes they are not flogging the mouldy white stuff 'enhanced' with ergot.

The Japanese are more than aware of Thai rice. I managed a restaurant chain in the 90's in Japan, and it was already considered way inferior to its Japanese counterpart back then. Will be difficult to persuade the worlds biggest rice snobbs that they should take on Thailands moldy stock. Good luck with that!

Not at all a matter of being inferior but simply a matter of preference since Japan prefers short grain rice over long grain.

I said they considered it inferior, I did not mention the reasons why or my own personal opinion. Although, I do tend to agree that Japanese rice is better as I prefer short grain myself. Again this would largely depend on the dish you were cooking, for example paella would not work well with short grain rice but for most Japanese dishes Japanese rice is best.

Edited May 8, 201412 yr by JeremyBowskill

The Japanese are more than aware of Thai rice. I managed a restaurant chain in the 90's in Japan, and it was already considered way inferior to its Japanese counterpart back then. Will be difficult to persuade the worlds biggest rice snobbs that they should take on Thailands moldy stock. Good luck with that!

Not at all a matter of being inferior but simply a matter of preference since Japan prefers short grain rice over long grain.

I said they considered it inferior, I did not mention the reasons why or my own personal opinion. Although, I do tend to agree that Japanese rice is better as I prefer short grain myself. Again this would largely depend on the dish you were cooking, for example paella would not work well with short grain rice but for most Japanese dishes Japanese rice is best.

I find your reply to be inferior to mine

Edited May 9, 201412 yr by JohnThailandJohn