New 'Thailand's brand' campaign aims to boost global exports

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THAILAND'S BRAND
New campaign aims to boost global exports
Petchanet Pratruangkrai
The Nation

BANGKOK: -- THE GOVERNMENT will promote the country's good and services under the new "Thailand's brand" campaign - while aiming to support agriculture-focused value-chain production - in a bid to give exports a lift.

After a meeting between the Commerce Ministry, the Board of Trade of Thailand and the Federation of Thai Industries yesterday, Deputy Commerce Minister Apiradi Tantraporn said the government would closely work with the private sector to promote Thai goods and services in each market.

Apiradi said the campaign would be launched worldwide next year in an attempt to get more people to trust the country's goods and services, including its food and wellness and hospitality services.

Under the plan, the ministry and the two private organisations agreed that Thailand's shipments should be able to achieve 4-per-cent growth in 2015.

FTI chairman Supant Mongkolsuthee said two sub-working committees had been set up to support exports next year.

One panel has been charged with promoting products for particular markets and another panel aims to solve export problems.

Board of Trade chairman Isara Vongkusolkit said the government and private sector had joined hands to support value-chain development, focusing on agricultural products such as rice and rubber so that farmers made more money.

Source: http://www.nationmultimedia.com/business/New-campaign-aims-to-boost-global-exports-30249419.html


-- The Nation 2014-12-09

[davehowden]

Oh they do make me laugh.

"Thailand Brand", a Thai flag and a picture of some murdered farang?

[ExPratt]

Its about time Kwik Save and Tesco's "No Frills" brands had some real competition , GO Thailand Brand

[ExPratt]

As an afterthought , it would be interesting to see how many Thais can say "Brand"

[soalbundy]

polishing turds again

[trainman34014]

Why not spend more time sorting out Human rights violations and Human Trafficking problems ? Every country on the Planet should ban all imports from Thailand until these issues are satisfactorily dealt with.

Not possible ? Of course it's possible if the will is there to do it.

[terryp]

good luck with that ..thailand is going to feel real pain within the next 9 months (just as many other countrys)

[Suffinator]

Why not spend more time sorting out Human rights violations and Human Trafficking problems ? Every country on the Planet should ban all imports from Thailand until these issues are satisfactorily dealt with.

Not possible ? Of course it's possible if the will is there to do it.

Not a bad idea but what about the foreign expats? Think of the billions of dollars that are transferred into Thailand every month. If you really want to put a stop to it then vote with your feet and leave ... I did, it's not rocket science and there are other places far more welcoming to foreigners than Thailand.

We often think that government has the upper hand... that I'm afraid is merely a fairy tale ... it is and always will be the people who hold the power and a mass walk out would unquestionably force the gov to changes its ways or suffer the economic consequences.

Never call upon another to take action when you refuse to take action yourself ... ultimately other governments won't do a damn thing because A) they couldn't care less and; they would lose too much money.

[Suffinator]

I wonder if Brand Thailand will have copyright?