Northern TAT to highlight Mae Hong Son folklore tourism

[webfact]

Northern TAT to highlight Mae Hong Son folklore tourism

CHIANG MAI, 28 April 2015, (NNT) - The Mae Hong Son Office of the Tourism Authority of Thailand (TAT) has been preparing to promote northern province’s the folklore tourism.

Provincial TAT Office Director Sujitra Jongchansitto said the campaign is part of the Dream Destination 3 project, which highlights top tourist sites from each northern province. Mae Hong Son features Zutongpae Bridge, a wooden catwalk that runs above acres of rice paddies. Local urban legend claims that crossing the bridge will bring success in life.

The director also revealed that the agency would focus more on niche markets next year, targeting women and Generation-Y travelers. Ms. Sujittra is confident that tourism products in the North will be popular among these groups of tourists.

Ms. Sujittra also pointed out several low season travel promotions, which include the roadshow of 79 northern travel agencies visiting the provinces of Songkhla and Nakhon Ratchasima. She introduced a new tour package featuring biking trips from northern cities in Thailand to neighboring countries.

The director believed that the move would promote both tourism in ASEAN Economic Community and between regions in Thailand. Ms. Sujittra also hoped the campaign will contribute to the agency’s annual target revenue of 110 billion baht.

-- NNT 2015-04-28

[dru2]

"Local urban legend"? It could scarcely be more rural. Another example of misunderstanding of English terminology at National New Bureau of Thailand. "Local legend" would be fine, guys...

Edited April 28, 2015 by dru2

[Bluespunk]

What on earth is Generation-Y?

Edited April 28, 2015 by Bluespunk

[Fat Haggis]

The generation after Generation X?

[ratcatcher]

The generation after Generation X?

And the one before generation Zzzzzzzzzzzzzzz. The old farts over 60.

[ChrisY1]

400,000 Chinese will love this.............

[siam2007]

400,000 Chinese will love this.............

indeed. Thailand has entered the era of "Generation-CHI"

[EricBerg]

Zutongpae Bridge isn't exactly constructed to carry the tens of thousands of targetted quality tourists. Nor will those hordes be interested much in biking into Myanmar, which btw would mean they would spend money there too. That, in turn, doesn't fit in the TAT plan I think.

Things take time in Thailand. But the point is coming closer where even Thais don't believe TAT. Then they very perhaps finally will start reading here, provided the education improves big time as another target demands. And if all that happens we can only hope coming tv-member generations will be as resourceful and capable as us to show the way the Kingdom should go.

[EricBerg]

another sticky mouse double post deleted...

Edited April 28, 2015 by EricBerg