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EU certifies two Thai coffees


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EU certifies two Thai coffees
PETCHANET PRATRUANGKRAI
THE NATION

BANGKOK: -- AFTER campaigning more than five years, Doi Tung and Doi Chang Coffee recently won the European Union's geographical indication certificate.

"After the EU certifies Doi Tung and Doi Chang coffee, it will add value to the products in the EU and the world market. Thai farmers and traders will enjoy higher income and a good reputation for Thai coffee," Commerce Minister Chatchai Sarikulya said yesterday.

The two products are Thailand's second to win recognition after Hom Mali Thung Kula Ronghai jasmine rice two years ago.

The EU's decision was published in its official journal on Tuesday and will go into effect on August 3.

A geographical indication is a name or sign used on certain products that corresponds to a specific geographical location or origin, such as a town, province, region or country.

The use of GI may act as a certification that the product possesses certain qualities, is made according to traditional methods or enjoys a certain reputation, due to its geographical origin.

Doi Chang and Doi Tung are two well-known coffee varieties made from beans cultivated in the hills of Chiang Rai. As Doi Tung is grown at higher hills about 800-1,200 metres above sea level, its beans have a unique flavour and taste. Doi Chang comes only from Doi Wawee, which is located 1,000-1,700 metres above sea level.

This Arabica has a sweet aroma and honey-like taste.

Thailand had sought GI certification for these two coffee varieties since May 2010.

They will be able to use the GI certificate on their products to guarantee quality and attract consumers, who are ready to pay more for certain products.

According to the Intellectual Property Department, Thailand exported 700 tonnes of coffee worth US$3.6 billion to the world market last year.

About 10 per cent or $374 million went to the EU market.

About 400 tonnes of Doi Chang are shipped to Canada, the United Kingdom, Italy, Malaysia, South Korea and Australia each year, while Doi Tung is normally sold to Japan.

Chatchai said that after receiving GI certification for jasmine rice, the department would seek similar accreditation for Sung Yod rice from Phatthalung in the South.

To date, 70 Thai products from 53 provinces have been approved for Gi certification in Thailand. They include Nakhon Chaisri pomelos and Phetchaboon sweet tamarind.

Source: http://www.nationmultimedia.com/business/EU-certifies-two-Thai-coffees-30264532.html

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-- The Nation 2015-07-16

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US3.6 billion for 700 tonnes = US5,147.85 per Kg .... now THAT is what I call a premium coffee. (Or bad reporting)

Just Thai arithmetic: billion, million, thousand what's the difference? It's all noughts that's all.

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In general thai coffee is known to be bitter. if it is used for a flavored sweetened drink it is ok. for espresso shots it is not favored even among thai aficionados. some thai roasters blend non thai beans with thai beans to reduce the bitterness. the roasting profile can also help reduce bitterness but yo a limited degree. seems to be related to soil composition and growing conditions as well as perhaps the variety?

try a shot of the best doi tung next to a shot of average ethiopia sidamo and you will taste a world of difference.

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In general thai coffee is known to be bitter. if it is used for a flavored sweetened drink it is ok. for espresso shots it is not favored even among thai aficionados. some thai roasters blend non thai beans with thai beans to reduce the bitterness. the roasting profile can also help reduce bitterness but yo a limited degree. seems to be related to soil composition and growing conditions as well as perhaps the variety?

try a shot of the best doi tung next to a shot of average ethiopia sidamo and you will taste a world of difference.

Thai coffee is made even more bitter by over roasting the beans. Slight burnt taste with the bitterness. Hate to say it but I actually prefer Nescafe to the coffee used in most coffee bars.

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