Hun Sen launched his own app'

Prime Minister Hun Sen yesterday fired the latest shot in the intensifying battle for social media dominance in Cambodian politics, launching his own website and app while taking the opportunity to laud what he sees as his own growing mastery of the medium.

The Samdech Hun Sen app – available only for Android thus far – offers news, photos and videos featuring the 64-year-old premier, an online biography and quick access to the leader’s Facebook page, which has surged to some 1.7 million likes since it was officially endorsed in September.

The content is also featured on the former soldier’s new website, where users can pledge their “support” by supplying their name, age and phone number through an online form.

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