New ISP aims to compete on quality, not low pricing

Cambodia's newest internet service provider (ISP), Today Communication, will join a busy market when it begins offering its services in Phnom Penh on Saturday. However, the company hopes that its focus on providing quality service, especially to businesses, will distinguish it from more than 30 ISPs currently in the market and allow it to survive the ongoing price war waged by the market’s existing players.

Steve Miller, the company’s general manager, recognises the difficult circumstances of the ISP market in its current state, and expects the cutthroat pricing and low margins of his competitors will lead many of them to bow out of the race.

“There is a bit of a price war at the moment in the residential services space, so margins in this market have thinned considerably,” he said yesterday. “Providers are attempting to make up the difference by focusing on increased sales volumes, often diverting their attention from customer services and reliability.”

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