The Blúport Resort Mall Has Docked In Hua Hin!

[snoop1130]

The Blúport Resort Mall Has Docked In Hua Hin!

 

 

By the time this issue of Hua Hin Today goes to print, Blúport, Hua Hin’s ultimate shopping, lifestyle and entertainment experience will be open for business and the Hua Hin retail scene will never be the same again.

 

The Liptapanlop family, sole owners of Proud Real Estate Co. Ltd., has long been big stakeholders in the development of Hua Hin.  The company is also a partner with The Mall Group in the 4 billion THB Blúport Shopping Mall opening on 1st October with the concept title “The Enchanted Journey to the Port of Pleasure”. “The Blúport Hua Hin Resort Mall has been designed to blend in with the heritage and charm of this well-preserved dream destination architecturally and culturally”, says one family leader, Khun Suwat Liptapanlop. Hua Hin continues to increase its international appeal and sophistication with the recent development of new recreational, sporting, cultural and consumer venues with Blúport as the latest example.  The opening of the Blúport Resort Mall signals yet another phase in this growth to be enjoyed by discerning residents and visitors.

 

Blúport: The Basics

 

• The Mall Group built the Blúport Hua Hin Resort Mall on 250,000 square metres of land between Sois 100 and 102 on Petchakasem Road Hua Hin in partnership with Proud Real Estate Co.
• Blúport is a 4 Billion THB development with 5 levels of construction and a retail area of 140,000 square metres.
• Car parking is accommodated with 3,500 parking bays. Hua Hin’s history, beaches and seaside provided inspiration for design themes throughout the Mall.
• Blúport combines shopping opportunities at a Department Store with over 1,000 leading fashion, lifestyle, beauty, sports and technology brands together with themed shopping ‘arcades’ and virtual villages with over 200 additional boutique retail outlets.
• Dining, produce markets and the more casual ‘grab and go’ offer every style of gastronomic opportunity.
• Kids are able to experience a virtual underwater interactive play area with ‘Whaley’ and his fishy friends.
• Six world-class cinemas including 1 VIP cinema with over 1,200 seats equipped with state-of-the-art technology.
• The Blú Concierge Service provides for reservation & bookings, international shipping, lost & found, VAT refunds and other customer support options.

 

Visiting Supaluck Umpujh; the Blúport Visionary

 

Supaluck Umpujh is Vice President of  The Mall Group that owns Bangkok’s  Siam Paragon and Emporium,  The EmQuartier shopping complex and  dubbed the ‘iron lady’ of retail in Thailand.

 

Our meeting was at ‘Belle Baan’ (French/ Thai – beautiful house), the gracious home of Khun Supaluck; set within a green leafy garden with many stone sculptures just a lane away from one of the busier Bangkok thoroughfares. Our meeting was with an equally gracious host driven by an artistic passion, genuine enthusiasm and determination. Khun Supaluck showed us an earlier photo of the Blúport site with a small house where she has fond memories of childhood family holidays.

 

The Blúport development is driven by her personal experiences in Hua Hin, as well as her commercial motivation. Khun Supaluck is a hands-on project manager, designer, interior decorator and concept developer. What can now be seen at Blúport is an extension of her style and perhaps an insight to her personality. Because of Khun Supaluck there are whimsical nautical themes with fun and colour as well as culture, style and practicality on show.

 

If you wear a blue and white sailor-suit you’ll fit in fine! Khun Supaluck is also behind an exhibition of water-painting by internationally renowned artists featuring a massive mural some 15 metres long which may be some sort of world record. The exhibition commences at Blúport from the opening day on 1st October with paintings available by auction. On the thornier issues of traffic management and other infrastructure needs, Khun Supaluck is informed, alert and ready with the solutions.

 

For example there has been a substantial land purchase behind Blúport to allow an expanded rear access and to ease main road congestion. This was a comfortable conversation rather than an interview with the driving force behind Blúport. Our thanks to Khun Supaluck for sharing her insights and infectious optimism.

 

Source: http://www.huahintoday.com/local-news/bluport-resort-mall-docked-hua-hin/

 

-- Hua Hin Today - 2016-10-03

[JimHuaHin]

Thank you BluPort ... traffic jams again yesterday on all roads leading to your mall ... not only have your brought 'luxury' (5 5 5) shopping from Krung Thep to Hua Hin, you have also brought Krung Thep traffic jams and high high high electricity consumption.  Parts of Hua Hin are browned out most days due to inadequate electricity supply; Thai friends expect this to increased now that you have docked in Hua Hin.

[AhFarangJa]

Agree Jim.......Just what we do not want !!!!.......How many of your average Thais will be experiencing the delights of this temple to consumerism. Is Market village not enough? or am I just an old miser guts....

[blazes]

When new malls go up, it always fascinates me as to how they make money, cos (citing the one I am most familiar with in Chiang Mai,) Maya surely brings in insufficient income to cover the expensive leases of these places.  In CM, the only place making money in Maya is in the basement, where all the cheap food is to be found.  The rest is an air-conditioned tomb, very pleasant to walk around in, away from the heat outside.  BUT am I ever EVER going to buy the outrageously expensive goods and services on display??

 

[JSixpack]

4 hours ago, blazes said:

When new malls go up, it always fascinates me as to how they make money, cos (citing the one I am most familiar with in Chiang Mai,) Maya surely brings in insufficient income to cover the expensive leases of these places.  In CM, the only place making money in Maya is in the basement, where all the cheap food is to be found.  The rest is an air-conditioned tomb, very pleasant to walk around in, away from the heat outside.  BUT am I ever EVER going to buy the outrageously expensive goods and services on display??

 

 

As already shown in the thread, new malls or any major construction always cause widespread outbreaks of TVF Poster New Construction Syndrome (TVFPNCS). It has five stages:

 

1.     Puzzlement
2.     Disbelief; "no need"
3.     Derision; doom prediction
4.     Hate (disappointment)
5.     Acceptance.

Nor are these necessarily mutually exclusive. You may track the progress of the disease through its stages.

 

[blazes]

1 hour ago, JSixpack said:

 

As already shown in the thread, new malls or any major construction always cause widespread outbreaks of TVF Poster New Construction Syndrome (TVFPNCS). It has five stages:

 

1.     Puzzlement
2.     Disbelief; "no need"
3.     Derision; doom prediction
4.     Hate (disappointment)
5.     Acceptance.

Nor are these necessarily mutually exclusive. You may track the progress of the disease through its stages.

 

 

 

Interesting breakdown of responses.  Pity the question remains unanswered: how in fact do they make money?  

[khunano]

3 hours ago, blazes said:

 

 

Interesting breakdown of responses.  Pity the question remains unanswered: how in fact do they make money?  

The mall owners always make money and lots of it because they charge steep rents. That's why they keep building them. However for the  tenants/retailers it is an entirely different story as it will be difficult for most of them to attract enough business to cover all those overheads.

[JSixpack]

5 hours ago, blazes said:

 

 

Interesting breakdown of responses.  Pity the question remains unanswered: how in fact do they make money?  

 

There's no acceptable answer to that question as the measure here of a mall's economic success is the TVF My Eyeballs At Random Intervals measure combined with the TVF Only Farangs Have Money, the No Need, the Only One At Most. and the Looking Not Buying rules.

 

Hence for example CentralFestival Pattaya Beach and the 370 shops therein have only lost money during the past ~8 years, despite the CPN's quarterly report claiming otherwise (cookin' the books!); the same expensive shops remaining; and no vacancy rate to speak of, though a forum member might lie that shops are "boarded up." No customers have ever been seen by a TVF member in that mall; or if so, during some random interval, they were only Looking Not Buying.

 

But then you see if I visit any surburban mall in the USA on a usual workday I'll see very few people in there either, certainly not enough to support the vast wealth represented.

 

So it must remain one those unfathomable mysteries except to our very shrewd, very business savvy members who know the malls must be money laundering operations. :)