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Online sales increasingly important to clothing industry, survey finds

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in Jobs, Economy, Banking, Business, Investments

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Online sales increasingly important to clothing industry, survey finds

By THE NATION

 

COTTON USA has released its “2016 Global Lifestyle Monitor” report based on a consumer research study conducted in 10 countries, including Thailand.

 

According to the report, online apparel and footwear sales are projected to grow 68 per cent by 2020. The uptrend is an opportunity for entrepreneurs to embrace the omni-channel approach to broaden customers’ accessibility to their products and detailed information.

 

Kraipob Pangsapa, Cotton USA Asean representative, said: “Global Lifestyle Monitor is a biennial consumer research study sponsored by Cotton Inc and Cotton USA in the UK, Germany, Italy, Turkey, Mexico, Colombia, India, China, Japan and Thailand to study consumers’ apparel shopping behaviour.

 

Full story: http://www.nationmultimedia.com/news/business/macroeconomics/30300874

 

 

 
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-- © Copyright The Nation 2016-11-26

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