Thailand firms on Facebook ad radar

By ASINA PORNWASIN
THE NATION

 

 

NETWORK EYES HIGH GROWTH POTENTIAL

 

FACEBOOK sees high growth potential for digital advertising in Thailand, which as part of Asia-Pacific is in the most active digital ad-spending region for the US social-media giant. 

 

 In Thailand, the monetisation value – calculated from the gap between the ratio of digital media consumption (48 per cent) and the ratio of digital ad spending (1 per cent) – means that there is a US$1.41-billion (Bt49.7 billion) opportunity to connect on digital, according to the company.

 

 John Wagner, managing director of Facebook Thailand, said that in some countries, the ratio of digital ad spending is around 30 per cent, therefore it is possible for Thailand to have a ratio of between 20 and 30 per cent in the not-too-distant future. 

 

Full Story: http://www.nationmultimedia.com/news/Startup_and_IT/30304947

 

-- © Copyright The Nation 2017-1-26

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egp

Counting Chickens Before They've Hatched?

Surely he must know of the Regime's utter disdain for Facebook?

Their preference for locking up "likers" ain't gonna inspire heavy advertising investment in this potentially doomed media in the Land of Sorrow.

11 minutes ago, Dah fahrang said:

Counting Chickens Before They've Hatched?

Surely he must know of the Regime's utter disdain for Facebook?

Their preference for locking up "likers" ain't gonna inspire heavy advertising investment in this potentially doomed media in the Land of Sorrow.

Facebook don't give a rats about human rights and the like. Thailand is the inexperienced gullible market Facebook sucks up to.