Makro increasingly failing to deliver on its USP

[manarak]

Makro's Unique Selling Proposition is to deliver products in wholesale quantities to wholesale buyers at wholesale prices.

 

Over the years, I couldn't help but noticing how wholesale prices are progressively replaced by retail prices !

 

Examples:

- Thai frozen ribeye steaks are sold more expensive in 1Kg packs at Makro than individual fresh Thai ribeye steaks at my local supermarket

- Emmental cheese was available at around 550 baht/Kg (and my local supermarket still carries it at that price in 100g portions), now Makro has discontinued the brand and instead sells it double the price

- "Carbonara" sauce spaghetti used to be sold at around 180 baht for 4 portions (approx. 1Kg), now a CP product has replaced it, selling 3 portions at approx 200 baht (660g)

...

 

there are other examples, but these are what came to mind... I hope Makro can find back to its purpose.

 

[shady86]

Makro is under CP now. Not all their products are cheap. I mostly shop from vegetables and seafood there, its cheaper than Tesco.

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[manarak]

10 hours ago, shady86 said:

Makro is under CP now. Not all their products are cheap. I mostly shop from vegetables and seafood there, its cheaper than Tesco.

Sent from my SM-G935F using Tapatalk
 

I posted hoping Makro executives will notice and understand people will in the end vote with their feet.

 

When I looked into the carbonara freezer, there were a couple of Thais there cursing about the price increase and in the end tossing a couple of packs back into the freezer, they didn't buy any.

before, this product was made by S&P "Foodservice", it tasted exactly the same - is S&P also part of CP?

 

 

[timkeen08]

I posted hoping Makro executives will notice and understand people will in the end vote with their feet.
 
When I looked into the carbonara freezer, there were a couple of Thais there cursing about the price increase and in the end tossing a couple of packs back into the freezer, they didn't buy any.
before, this product was made by S&P "Foodservice", it tasted exactly the same - is S&P also part of CP?
 
 

We have had to go between provinces in Isaan because not all Makros or Big Cs carry certain items. But lately I have noticed that products are being dropped at certain Makros. I can only hope that this is not a sign that they will all eventually drop the same products and that it is only a specific store discretionary related issue based on flow of inventory. I have not noticed any name brand changes with items that I buy. We have to fly to Bangkok every year anyway and do some specific item purchases in bulk.

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