Pepsi Dares For More

[george]

Pepsi dares for more

BANGKOK: -- After launching no new products for a long time, Pepsi-Cola (Thai) Trading is introducing Pepsi Latte, a mix of cola and coffee flavours.

More than a million cases are expected to be sold within five months, said marketing director Charlie Jitcharoongphorn. “The company has tested the market these past few years. Launching Pepsi Latte is a way to reinforce our ‘Dare for More’ concept, as coffee flavour is new to the Thai cola market. It’s also a way to assert our strong brand awareness,” he said. Charlie said Thailand – Pepsi’s strongest Asian market – is the first country to launch the drink. “The target group is ‘first jobbers’ who have their own way of life.”

The company has set aside Bt30 million for advertising, including full-scale ad campaigns and sample give-aways at shops and office buildings from next week, when the product goes on sale.

Since 1993, the company has attempted to sell Pepsi Max, followed by Pepsi Twist, Pepsi Blue, Pepsi Fire/Pepsi Ice and Pepsi Twist Double Shot, all of which have usually lasted less than one year. Revenue from sales of Pepsi’s original flavour represent more than 90 per cent of its total revenue.

In the sugar-free cola market, Pepsi claims a 70-per-cent share.

--The Nation 2005-11-04

[britmaveric]

Hmmm germans have cola beer!

[howler]

WHY....WHY....WHY would anybody want to mess up coffee like that!!!

[ProfessorFart]

Why, why, why would anyone want to mess up coke like that!!!?

[skylar]

If it's Thai coffee, no thanks... it's a way to increase visits to the dentist more like...

[Insight]

Erm... All very newsworthy...

How much did Pepsi pay The Nation to bump this one?

[raro]

gross....

[Spit the Dog]

Sounds disgusting!!

[Firefan]

Scary stuff!

Pepsi DO have the best diet cola though; Pepsi max. Less chemical/metalic than Coke light.

Cheers!

[chownah]

I just read yesterday that Nestle is introducing a coffee based beer.

[raro]

It gets even grosser...Nestle...not enough that their instant completely different beverage is much too often confused with coffee, now they have to bastardize the beer...lukullus quo vadis?