george Posted November 3, 2005 Share Posted November 3, 2005 Pepsi dares for more BANGKOK: -- After launching no new products for a long time, Pepsi-Cola (Thai) Trading is introducing Pepsi Latte, a mix of cola and coffee flavours. More than a million cases are expected to be sold within five months, said marketing director Charlie Jitcharoongphorn. “The company has tested the market these past few years. Launching Pepsi Latte is a way to reinforce our ‘Dare for More’ concept, as coffee flavour is new to the Thai cola market. It’s also a way to assert our strong brand awareness,” he said. Charlie said Thailand – Pepsi’s strongest Asian market – is the first country to launch the drink. “The target group is ‘first jobbers’ who have their own way of life.” The company has set aside Bt30 million for advertising, including full-scale ad campaigns and sample give-aways at shops and office buildings from next week, when the product goes on sale. Since 1993, the company has attempted to sell Pepsi Max, followed by Pepsi Twist, Pepsi Blue, Pepsi Fire/Pepsi Ice and Pepsi Twist Double Shot, all of which have usually lasted less than one year. Revenue from sales of Pepsi’s original flavour represent more than 90 per cent of its total revenue. In the sugar-free cola market, Pepsi claims a 70-per-cent share. --The Nation 2005-11-04 Link to comment Share on other sites More sharing options...
britmaveric Posted November 3, 2005 Share Posted November 3, 2005 Hmmm germans have cola beer! Link to comment Share on other sites More sharing options...
howler Posted November 3, 2005 Share Posted November 3, 2005 WHY....WHY....WHY would anybody want to mess up coffee like that!!! Link to comment Share on other sites More sharing options...
ProfessorFart Posted November 3, 2005 Share Posted November 3, 2005 Why, why, why would anyone want to mess up coke like that!!!? Link to comment Share on other sites More sharing options...
skylar Posted November 4, 2005 Share Posted November 4, 2005 If it's Thai coffee, no thanks... it's a way to increase visits to the dentist more like... Link to comment Share on other sites More sharing options...
Insight Posted November 4, 2005 Share Posted November 4, 2005 Erm... All very newsworthy... How much did Pepsi pay The Nation to bump this one? Link to comment Share on other sites More sharing options...
raro Posted November 4, 2005 Share Posted November 4, 2005 gross.... Link to comment Share on other sites More sharing options...
Spit the Dog Posted November 4, 2005 Share Posted November 4, 2005 Sounds disgusting!! Link to comment Share on other sites More sharing options...
Firefan Posted November 4, 2005 Share Posted November 4, 2005 Scary stuff! Pepsi DO have the best diet cola though; Pepsi max. Less chemical/metalic than Coke light. Cheers! Link to comment Share on other sites More sharing options...
chownah Posted November 4, 2005 Share Posted November 4, 2005 I just read yesterday that Nestle is introducing a coffee based beer. Link to comment Share on other sites More sharing options...
raro Posted November 4, 2005 Share Posted November 4, 2005 It gets even grosser...Nestle...not enough that their instant completely different beverage is much too often confused with coffee, now they have to bastardize the beer...lukullus quo vadis? Link to comment Share on other sites More sharing options...
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